pastel cardstock
Skip itSoft demand (-13.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Avg price
Good$14.24avg listing price — sweet spot $15–$100
Price range
Good$6.15–$32.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Good932.39avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$78K$78K/yr · 102K searches
Growth
Bad-13.1%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
62
Top-5 brand share
66%
Open market
29%
- Astrobrights27%
- PrintWorks14%
- JULBEAR10%
- Astrodesigns9%
- Goefun5%
- Swanaryo5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Astrobrights Mega Collection Colored Cardstock Punchy Pastel 5-Color Assortment 320 Sheets 65 lb./176 gsm 8.5 x 11 - MORE SHEETS! (91780)
Astrobrights$21.514.9★785 rev
Astrobrights Colored Cardstock 8-1/2 x 11 65 Lb Punchy Pastel Assortment Pack of 100 Sheets
Astrobrights$9.264.8★471 rev
JULBEAR 30 Sheets Spring Easter Day Colored Cardstock 5 Colors 180gsm 8.5x11 Inch Assorted Cardstock for DIY Cards Scrapbook Print Paper DIY Crafts Holiday Decorations Making Office Home Supplies
JULBEAR$8.824.6★284 rev
PrintWorks Pastel Cardstock 8.5 x 11 - 50 Sheets - 5 Assorted Pastel Colors - Ideal for School & Craft Projects - 67 lb/147 gsm - Made in the USA - SFI Certified (00684)
PrintWorks$7.304.8★818 rev
Astrodesigns Cardstock Pastel 18-Color Starter Pack 8.5 x 11 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91263)
Astrodesigns$12.153.0★1 rev
Newest
by launch date
Astrobrights Mega Collection Colored Cardstock Unicorn Assortment Expanded 6Colors 324 Sheets 65 lb/176 gsm 8.5 x 11 - MORE COLORS MORE SHEETS! (92060)
Astrobrights$26.3728 rev
Astrodesigns Cardstock Pastel 18-Color Starter Pack 8.5 x 11 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91263)
Astrodesigns$12.151 rev
Astrodesigns Cardstock Pastel Starter Assortment 18-Colors 12 x 12 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91495)
Astrodesigns$13.2912 rev
100 Sheets 8.5 X 11 Colored Cardstock 10 Assorted Macaron Colors 150GSM/56LB Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations
TUXIYA$15.33141 rev
40 Sheets Pastel Colored Cardstock 8.5x11 5 Assorted Light Colors 180gsm/65lb Card Stock Construction Paper for DIY Crafts Card Making Scrapbooking Party Decorations Kids School Projects
CozyNestMo$7.0425 rev
Trending
90-day click momentumAstrodesigns Cardstock Pastel 18-Color Starter Pack 8.5 x 11 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91263)
Astrodesigns$12.153.0★
Astrobrights Mega Collection Colored Cardstock Unicorn Assortment Expanded 6Colors 324 Sheets 65 lb/176 gsm 8.5 x 11 - MORE COLORS MORE SHEETS! (92060)
Astrobrights$26.374.8★
Astrodesigns Cardstock Pastel Starter Assortment 18-Colors 12 x 12 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91495)
Astrodesigns$13.294.8★
Swanaryo 300 Sheets Colored Cardstock 8.5 x 11 5 Assorted Pastel Colors Construction Printer Paper for Scrapbook DIY Crafts Cards Making(65LB/180 GSM)
Swanaryo$28.965.0★
gisgfim 60 Sheets Pastel Cardstock 8.5 X 11 Solid Dyed Core Construction Paper Cardstock 5 Assorted Colors Card Stock Printer Scrapbook Paper 65lb/180gsm for Embossing Printing Invitations DIY Craft
gisgfim$17.794.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.1% search growth over the last 90 days.Peak months: Mar, Aug · busiest ÷ quietest = 2.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Colors were beautiful”
“Good Paper”
“Great quality cardstock”
“Great Value”
“Bright colors, sturdy paper”
“It's the perfect thickness for paper crafting”
“Not flimsy”
“the printing outcome is clear”
“durable perfecting for projects”
“Exactly what I wanted”
What buyers complain about
“The paper is very thin, rips easily”
“colors are way darker than they seem”
“This paper is hardly thick”
“False advertisement”
“While this cardstock is a little more expensive than others”
“Everything is made so much cheaper these days”
“Beware this paper is not compatible with printer ink”
“not standard size”
“not colored all the way through”
“so when you print it will be just slightly off”