paper umbrella
Worth a lookShows a sweet-spot price point ($44.96 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$44.96avg listing price — sweet spot $15–$100
Review moat
Great110.07avg incumbent reviews — the moat a new listing must climb
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Growth
Good+56.1%90-day search growth — must beat 0% to launch
Price range
Good$6.45–$151.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$137K$137K/yr · 205K searches
Returns
Okay5.9%return rate — above 6% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
27
Top-5 brand share
58%
Open market
36%
- MBJZSL24%
- Sanwuta11%
- Sadnyy8%
- WUKUAIER8%
- Elibelle8%
- SAYAYA6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 41 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MBJZSL 30 Pack White Paper Umbrellas 23.6 Inch Paper Parasol Umbrella Chinese Japanese Style DIY Umbrellas Decorative Vintage Decor for Wedding Props
MBJZSL$78.294.7★65 rev
Sadnyy 33 Inches Paper Umbrellas Paper Decorative Chinese Japanese Parasol Umbrella DIY Oiled Painting Umbrellas Crafts for Wedding Bridal Party Decor(White 12 Pack)
Sadnyy$76.974.6★221 rev
Sanwuta 20 Pcs 23.6 Paper Parasol Umbrellas Chinese Japanese Oil Paper Parasols Handmade for Wedding Guest DIY Photo Props(White)
Sanwuta$63.334.5★63 rev
MBJZSL 60 Pack White Paper Umbrellas 23.6 Inch Paper Parasol Umbrella Chinese Japanese Style DIY Umbrellas Decorative Vintage Decor for Wedding Props (60PCS)
MBJZSL$142.094.7★65 rev
Hand Made Japanese Oriental Parasol Dancing Umbrella 22 inch with Hand held Silk Folding Fans for Kids(Red)
Elibelle$13.074.6★93 rev
Newest
by launch date
FunooFuno 60 Pcs Wedding Favors White Paper Umbrellas and Hand Fan Set Bamboo Folding Handheld Fan 23.6 Inch Folded Parasol DIY Sets Decorative Vintage Decor for Wedding Party Bridal Shower
FunooFuno$90.094 rev
Wedding Shade Station for 50-80 Guest 33in Wedding Paper Parasol Set with Woven Storage Box Organza Bag Thank You Tag and Welcome Sign for Wedding Guest Favor Outdoor Ceremony and Bridal Partie
AJORR$151.875 rev
WUKUAIER 33 Inch White Wooden Paper Parasols Umbrella & DIY (10 White)
WUKUAIER$65.993 rev
Aodaer 24 Pieces White Paper Umbrella 33 Inches Decorative Oiled Umbrella with Foldable Storage Box Chinese Japanese Parasol Umbrellas for Wedding Bridal Props Party Decor DIY Painting Craft
Aodaer$117.6527 rev
WUKUAIER 33 Weddings bamboo Paper Parasol Umbrella Parasols Stick Umbrellas
WUKUAIER$26.215 rev
Trending
90-day click momentumWUKUAIER 33 Inch White Wooden Paper Parasols Umbrella & DIY (10 White)
WUKUAIER$65.993.0★
Aodaer 24 Pieces White Paper Umbrella 23.6 Inch Decorative Chinese Japanese Parasol Umbrella Crafts Vintage DIY Painting Decor Paper Thank You Card Wedding Favor for Wedding Props Bridal Party
Aodaer$85.784.4★
Aodaer 24 Pieces White Paper Umbrella 33 Inches Decorative Oiled Umbrella with Foldable Storage Box Chinese Japanese Parasol Umbrellas for Wedding Bridal Props Party Decor DIY Painting Craft
Aodaer$117.654.8★
FunooFuno 60 Pcs Wedding Favors White Paper Umbrellas and Hand Fan Set Bamboo Folding Handheld Fan 23.6 Inch Folded Parasol DIY Sets Decorative Vintage Decor for Wedding Party Bridal Shower
FunooFuno$90.094.4★
MBJZSL 12 Pack White Paper Umbrellas 23.6 Inch Paper Parasol Umbrella Chinese Japanese Style DIY Umbrellas Decorative Vintage Decor for Wedding Props
MBJZSL$39.244.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +56.1% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“good quality”
“Product exceeded expectations”
“Well constructed and very pretty”
“theyre the perfect size”
“it was what it advertised coloration was nice everything was good except for it just not being in good condition when it arrived”
“Gorgeous and sturdy”
“Not too heavy”
“smooth everywhere else”
“It is easy to open”
“Durability”
What buyers complain about
“They are short”
“The fan was a little cheaper”
“Color very inaccurate”
“Not the most durable”
“Dirty”
“the craftsmanship could definitely be improved”
“Might have issues opening and closing”
“I should learn to read height measures because I was surprised by it being smaller than expected”
“I would not recommend them if you need something sturdy or long-lasting”
“the material quality was average”