paper pups
Skip itSoft demand (-46.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Review moat
Incredible21.08avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 6% kills the launch gate
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.22avg listing price — sweet spot $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Price range
Bad$5.62–$17.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$19K$19K/yr · 21K searches
Growth
Bad-46.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
11
Sellers
13
Top-5 brand share
77%
Open market
16%
- Iceacrin23%
- WHYLHJ19%
- EatnMgan14%
- HHDKUDY14%
- KQLHLHDYZ7%
- Generic7%
- Open — no brand owns it (5 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Origami Paper Craft Kit Origami Dogs Paper Crafts for Adults & Kids - DIY Paper Origami Kit Desk Decoration Gift for Dog Lovers | 50 Sheets
Iceacrin$9.893.5★53 rev
WHYLHJ Handmade DIY Paper dog Models Which can be Folded into various dog Shapes meet the needs of Handcrafting and Decoration Suitable for adult and Children s Parent-Child activities (50 pieces)
WHYLHJ$7.302.6★17 rev
EatnMgan 2PCS DIY Paper Dogs Kit 50 Sheets Cute Origami Dogs 3D Handmade Fun Creative Art Project Origami Paper Activity for Kids & Adults Desk Decor and Gift for Pet Lovers
EatnMgan$7.014.6★3 rev
50 Sheets DIY Paper Cats Origami Paper Kit to Fold Cute Cat Figures Desk Origami Cats Decoration Craft Activity for Adults Kids Creative Gift for Kids Adults Cat Lovers (Cat&Dog&Dinosaur 50pcs)
HHDKUDY$17.533.5★76 rev
3D Origami Kit 100PCS DIY Origami Cats & Pups DIY Creative Origami Paper Kit Fold Your Own Paper Cats Pattern Cute Printing Desk Decoration & Gift for Pets Lovers(Cat+Dog)
KQLHLHDYZ$5.623.6★5 rev
Newest
by launch date
Origami Paper Kit DIY Dog - 50 Sheets Origami Paper for Folding Cute Dog Figures Fun Creative Craft for Adults Art Desk Decor and Gift for Pet Lovers
ARTACE$6.962 rev
Fold Your Own Paper Cats and Pups Origami Kit DIY Cat and Dog Craft Desk Decor 50 Sheets Gift for Cat Lovers
Generic$9.161 rev
DIY Paper Cats & Dogs - 100 Sheets DIY Origami Paper to Fold Cute Cat Figures Fun Creative Art Project Fun Craft Activity for Adults & teensDesk Decor and Gift for Pet Lovers (Cat+Dog)
OTXKXBLP$7.443 rev
3D Origami Kit 100PCS DIY Origami Cats & Pups DIY Creative Origami Paper Kit Fold Your Own Paper Cats Pattern Cute Printing Desk Decoration & Gift for Pets Lovers(Cat+Dog)
KQLHLHDYZ$5.625 rev
EatnMgan 2PCS DIY Paper Dogs Kit 50 Sheets Cute Origami Dogs 3D Handmade Fun Creative Art Project Origami Paper Activity for Kids & Adults Desk Decor and Gift for Pet Lovers
EatnMgan$7.013 rev
Trending
90-day click momentumDIY Paper Cats & Dogs - 100 Sheets DIY Origami Paper to Fold Cute Cat Figures Fun Creative Art Project Fun Craft Activity for Adults & teensDesk Decor and Gift for Pet Lovers (Cat+Dog)
OTXKXBLP$7.443.0★
Origami Paper Kit DIY Dog - 50 Sheets Origami Paper for Folding Cute Dog Figures Fun Creative Craft for Adults Art Desk Decor and Gift for Pet Lovers
ARTACE$6.965.0★
Fold Your Own Paper Cats and Pups Origami Kit DIY Cat and Dog Craft Desk Decor 50 Sheets Gift for Cat Lovers
Generic$9.164.0★
EatnMgan 2PCS DIY Paper Dogs Kit 50 Sheets Cute Origami Dogs 3D Handmade Fun Creative Art Project Origami Paper Activity for Kids & Adults Desk Decor and Gift for Pet Lovers
EatnMgan$7.014.6★
50 Sheets DIY Paper Cats Origami Paper Kit to Fold Cute Cat Figures Desk Origami Cats Decoration Craft Activity for Adults Kids Creative Gift for Kids Adults Cat Lovers (Cat&Dog&Dinosaur 50pcs)
HHDKUDY$17.533.5★
Demand
Weekly Amazon search volume, last 29 weeks — -46.6% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fun Craft for Everyone”
“Great value for the money”
“I'd say that it also makes a really great gift”
“the instructions were easy enough to follow without becoming frustrating”
“The materials are just okay too”
“The paper quality is pretty nice, I especially love how the faces and printed on, so you can really see the breed once its fully folded out”
What buyers complain about
“instructions not useful”
“Also, this is very difficult steps that can easily rip the paper”
“Once assembled, the final product looks a bit disappointing after putting in all the effort to make them individually”
“too complicated for me”
“Off center print and cut wrong”
“False advertising & confusing instructions”
“too thick”
“The dinosaurs and cats were also faded”
“That did not work”
“Easily ruined...too hard... We quickly learned this was too tricky for my kiddos”