paper punches for crafting
Worth a lookShows no brand lock-in (top 5 brands take 49% of clicks), but soft demand (-21.4% this quarter) keeps it on the watch list.
Brand share
Great49%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 6% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$15.85avg listing price — sweet spot $15–$100
Price range
Good$5.20–$35.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,458.25avg incumbent reviews — the moat a new listing must climb
Market size
Okay$176K$176K/yr · 626K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.4%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
35 falling
Sellers
55
Top-5 brand share
49%
Open market
45%
- QIQQIKIN15%
- LOVEINUSA14%
- BearBoss9%
- BAOFALI6%
- UCEC6%
- CYFUN DESIGN6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 55 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOVEINUSA 10 Pack Multicolored Shape Paper Hole Punch Craft Set for DIY Crafting Scrapbooking Handmade Greeting Cards Photo Albums Mini Cutter Nail and Festival Cards Projects
LOVEINUSA$9.424.0★5,583 rev
12pcs Craft Hole Punch Shapes Set Small Paper Puncher for Kids Single Crafting Scrapbook Punches Star Butterfly Leaf Christmas Tree.Heart Tag stamp Cards Mini Cutter Nail Arts crafts Punchers Supplies
QIQQIKIN$10.404.4★1,578 rev
QIQQIKIN Paper Corner Rounder 3 in 1 R4mm+R7mm+R10mm Punches for Crafts Cutter Envelope Punch Board Hole Puncher Laminate DIY Projects Photo Cutter Card Making Scrapbooking and Journaling
QIQQIKIN$7.694.4★11,589 rev
Regilt 6 Pcs Colorful Craft Hole Punch with 10 Glitter Cardstock Papers Decorative Scrapbook Paper Puncher Set Different Shape Paper Hole Puncher Set for Office Supplies (6 Pcs- Different Shapes)
Regilt$22.734.6★124 rev
2 Pack Handheld Hole Paper Punch Kit Single Hole Punch Heart and Star Hole Punch
SOKOSEY$9.234.4★291 rev
Newest
by launch date
Postage Stamp Puncher 1 inch Square Paper Punches Lever Action Stamp Punch for Paper Crafting Scrapbooking DIY Card Making Arts Crafts Supplies
WOKLUVA$9.4929 rev
Craft Scissors Decorative Edge Set with Hole Punch Shapes Paper Punches Crafting Kids DIY Shape with Star/Butterfly/Heart/Leaf/Flower Cutters Ideal for Journaling Handmade Art - Purple Carry Case
SCmedrichyr$33.712 rev
Multi-Purpose Rectangular Stamp Punch Tool 1x0.8 Inch Portable Stamp Punch with Locking Mechanism Perfect for DIY Paper Crafts Journals Scrapbooks & Homemade Cards
Dragonfly Clip$15.971 rev
Banner Punches for Paper Crafts 1 Inches Banner Shape Punch for Scrapbooking Party Decor Card MakingFestive Shapes for DIY Decor Banners Shape Gift Tag Paper Puncher
Huatek$11.215 rev
Postage Stamp Border Puncher with Scrapbooking Paper Folder Tool Card Making Supplies Kits Film Strips Cutter Hole Punch Crafting Journaling Scrapbook Materials Junk Journal DIY Kit
CATaireen$15.9916 rev
Trending
90-day click momentumCraft Scissors Decorative Edge Set with Hole Punch Shapes Paper Punches Crafting Kids DIY Shape with Star/Butterfly/Heart/Leaf/Flower Cutters Ideal for Journaling Handmade Art - Purple Carry Case
SCmedrichyr$33.714.5★
Postage Stamp Puncher 1 inch Square Paper Punches Lever Action Stamp Punch for Paper Crafting Scrapbooking DIY Card Making Arts Crafts Supplies
WOKLUVA$9.494.7★
Multi-Purpose Rectangular Stamp Punch Tool 1x0.8 Inch Portable Stamp Punch with Locking Mechanism Perfect for DIY Paper Crafts Journals Scrapbooks & Homemade Cards
Dragonfly Clip$15.975.0★
Banner Punches for Paper Crafts 1 Inches Banner Shape Punch for Scrapbooking Party Decor Card MakingFestive Shapes for DIY Decor Banners Shape Gift Tag Paper Puncher
Huatek$11.214.5★
2PCS Paper Corner Rounder Corner Punch 3 in 1 (R4/R7/R10mm) Corner Cutter for Card Making Laminate Cardstock Scrapbooking and Paper Crafts Business Cards
acDesign$9.854.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.4% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to Use”
“This tool is SO well made”
“As described”
“Great value”
“effective”
“it fit easily”
“The paper is sturdy”
“Fun, Easy, and Creative”
“Sometimes cuts wonderfully”
“Solid construction”
What buyers complain about
“Cheap quality”
“fell apart”
“Nonfunctional”
“Doesn't work well with really thin paper”
“Poor cutting”
“Tiny cutouts”
“hard to handle”
“Jammed after 2 months”
“Couldn't ever it to work, no matter what size or thickness of paper”
“The blade doesnt seem to keep its sharpness very long”