paper mache mask
Worth a lookShows low returns (0.5%), but soft demand (-15.8% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Great$19.05avg listing price — sweet spot $15–$100
Price range
Good$6.42–$38.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,689.45avg incumbent reviews — the moat a new listing must climb
Market size
Okay$126K$126K/yr · 107K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-15.8%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
33 rising
Sellers
59
Top-5 brand share
48%
Open market
48%
- CALPALMY26%
- Nicunom8%
- Lependor7%
- Yabber4%
- WWDOLL3%
- PARAOR3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 40 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CALPALMY 14 Pack Paper Mache Masks - 2 Sizes for Artistic Projects Theater Halloween Masquerade Parties Classroom Art
CALPALMY$15.124.6★1,710 rev
CALPALMY 30 Pack Paper Mache Masks - 2 Sizes for Artistic Projects Theater Halloween Masquerade Parties Classroom Art
CALPALMY$22.504.6★1,710 rev
Lependor 72 Pack White Paper Eye Masks Plain Masquerade Mask DIY Blank Masks Decorate for Costume Party Halloween Party - 72 Packs
Lependor$8.014.6★125 rev
Nicunom 30 Pack Paper Mache Art Masks DIY Blank Masks Paintable Masquerade Mask White Half Face Masks Costume Craft Mask for Art Party Mardi Gras Cosplay Dance Halloween Christmas
Nicunom$23.024.7★94 rev
Yabber Cat Masks | 10 Pack | Mask Painting for Kids | Arts & Crafts for Children - Boys or Girls - Halloween | Party Favor | Fall Classroom Activity
Yabber$13.334.8★434 rev
Newest
by launch date
50 Pcs DIY Full Face Masks Bulk Blank White Paintable Paper Mache Mask 2 Sizes Paintable White Plain Mask Craft Masks Bulk for Mardi Gras Cosplay Dance Party Costume Craft
Lyksgir$31.944 rev
UreverFins 42 Pcs Blank Paper Mache Masks White DIY Masquerade Masks Craft Half Face Masks for Mardi Gras Couple Cosplay & Costume Parties Art Projects & Home Decor School Activities 7 Styles
UreverFins$26.523 rev
50 PCS Paper Mache Mask White Masquerade Mask Blank Costume Paintable
Yuanan$25.522 rev
VEVOX N95 Masks for Adults NIOSH Approved 10 Pack Valved Particulate Respirator with Comfort-Plus Seal Dust Masks for Construction Work Sanding Woodworking Mold Drywall & Pollen
VEVOX$20.873,837 rev
Nicunom 50 Pcs Paper Mache Mask DIY Craft Full Face Masks Paint Masquerade Ball Mask White Adult Costume Masks for Halloween Mardi Gras Carnival Cosplay Dance Party Artistic Projects
Nicunom$29.426 rev
Trending
90-day click momentumVEVOX N95 Masks for Adults NIOSH Approved 10 Pack Valved Particulate Respirator with Comfort-Plus Seal Dust Masks for Construction Work Sanding Woodworking Mold Drywall & Pollen
VEVOX$20.874.6★
WWDOLL KN95 Face Mask 25 Pack 5-Layers Breathable KN95 Masks White
WWDOLL$14.924.5★
UreverFins 42 Pcs Blank Paper Mache Masks White DIY Masquerade Masks Craft Half Face Masks for Mardi Gras Couple Cosplay & Costume Parties Art Projects & Home Decor School Activities 7 Styles
UreverFins$26.524.6★
5&10 Packs DIY Cosplay Mask Blank White Plastic Full Face Mask Paintable Anime Craft Costume Mask (5)
COSWHO$17.514.5★
3M Paint Project Reusable Respirator 6211P1-DC OV/P95 Medium 1-Fcpc 1-pr of 6001 Ctdgs 2-pr 5P71 Fltrs 1-pr of 501 Rtnrs
3M$33.394.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.8% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 3.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“It's comfortable”
“Good value for money”
“As Advertised”
“These masks are the best fitting for sure”
“fun to make”
“They are durable”
“The masks are sturdy”
“Easy to use and creative”
“Easy to use”
What buyers complain about
“Literally paper thin”
“I'm disappointed with Quality Control”
“The masks are a little big”
“Strong smell”
“Very flimsy”
“Masks don't stretch them”
“False claim of 3 ply. Not 3 ply”
“Broke before I even had it for a few weeks of use”
“the masks have gotten much thinner over time”
“Cheap, feels like plastic”