palm oil for soap making
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Avg price
Incredible$27.07avg listing price — sweet spot $15–$100
Price range
Great$10.53–$49.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Review moat
Good614avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.0%90-day search growth — must beat 0% to launch
Market size
Bad$98K$98K/yr · 40K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
9
Top-5 brand share
92%
Open market
3%
- Traverse Bay Bath and Body41%
- Soapeauty20%
- Essential Depot17%
- MD.LIFE8%
- OKONATUR6%
- Healthy Harvest Productions5%
- Open — no brand owns it (2 brands, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Traverse Bay Bath and Body Palm oil Soap making supplies. Organic Sustainable Kosher 32 fl oz. DIY projects.
Traverse Bay Bath and Body$19.894.7★1,364 rev
Soapeauty Palm Oil RBD 100% Pure Cold-Pressed Non-Hydrogenated & Sustainable for DIY Soap Creams & Lotions Rich in Vitamin E 32 fl oz
Soapeauty$22.264.6★224 rev
Essential Depot Palm Oil - RSPO Certified - Sustainable - Food Grade - Not Hydrogenated - 7 lbs in a 1 Gallon Pail - HDPE Microwavable Container with Resealable Lid and Removable Handle
Essential Depot$41.734.7★1,076 rev
Traverse Bay Bath and Body Palm oil Soap Making Supplies. Organic Sustainable Kosher 112 oz Gallon Pail with Resealable Gasket Lid
Traverse Bay Bath and Body$40.044.7★1,364 rev
100% Sustainable Palm Oil | RSPO Certified |Food Grade | Not Hydrogenated | For cooking baking and soap making -14 Fl Oz
OKONATUR$10.534.6★1,350 rev
Newest
by launch date
Healthy Harvest 100% Pure Palm Oil Non-GMO Seedless Cooking Oil for Frying Baking & Sauting Rich in Natural Nutrients 1 Gallon
Healthy Harvest Productions$37.2846 rev
ORGANIC PALM KERNEL OIL FLAKES (2 lbs / 32 oz) Non-GMO; Premium Cosmetic Grade Palm Kernel Oil Flakes for Soap Making Creams Lotions & Candle Making | 2 POUND
33RD PARALLEL SOAP CO.$20.59199 rev
Essential Depot Palm Oil - RSPO Certified - Sustainable - Food Safe - 7 lb - Greener Life Club Box
Essential Depot$40.05248 rev
Soapeauty Palm Oil RBD 100% Pure Cold-Pressed Non-Hydrogenated & Sustainable for DIY Soap Creams & Lotions Rich in Vitamin E 32 fl oz
Soapeauty$22.26224 rev
Palm Kernel Oil Flakes 32- oz. / 2LB Soap Making supplys in Stand-up Barrier Pouch All Natural.
Traverse Bay Bath and Body$18.64212 rev
Trending
90-day click momentumTraverse Bay Bath and Body Palm oil Soap Making Supplies. Organic Sustainable Kosher 112 oz Gallon Pail with Resealable Gasket Lid
Traverse Bay Bath and Body$40.044.7★
Palm Kernel Oil Flakes 32- oz. / 2LB Soap Making supplys in Stand-up Barrier Pouch All Natural.
Traverse Bay Bath and Body$18.644.8★
Essential Depot Palm Oil - RSPO Certified - Sustainable - Food Grade - Not Hydrogenated - 7 lbs in a 1 Gallon Pail - HDPE Microwavable Container with Resealable Lid and Removable Handle
Essential Depot$41.734.7★
Palm Kernel oil Soap making supplies. Organic Sustainable 32 fl oz.certified sustainable by IP RSPO and Rainforest Alliance.
Traverse Bay Bath and Body$22.414.7★
Essential Depot Palm Oil - RSPO Certified - Sustainable - Food Grade - Kosher - Not Hydrogenated - 1 Gallon - Safety Sealed HDPE Container with Resealable Cap
Essential Depot$49.164.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Worked wonderful for recipe”
“Easy to use”
“as advertised”
“It's soft and so creamy”
“The taste is fine”
“The texture is perfect, and you can tell its pure and high quality”
“The product appears to be of good quality and sustainable and GMO”
“Works great and melts easily”
“Works as it should for making different types of soap”
What buyers complain about
“Very difficult to get out of container”
“The jar came a bit greasy on the outside”
“Palm oil is harmful to animals”
“I wasnt able to control spillage when the oil had so many options of where it wanted to move”
“I am allergic to every lotion and cream on the planet, as well as virtually all seed and nut oils, so I use this mixed with pomegranate seed oil. the one and only seed oild I've been able to tolerate”
“Those products usually taste like trash anyway so why not buy the palm oil”
“it already smells rancid”
“it looked to me to have been used”
“I was afraid the flakes would be prone to making a mess”
“Does not have the flavor of red palm oil”