palette paper
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Review moat
Good1,337.08avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.14avg listing price — sweet spot $15–$100
Price range
Okay$6.53–$20.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$181K$181K/yr · 98K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
40
Top-5 brand share
88%
Open market
3%
- Strathmore27%
- Mr. Pen20%
- Zenacolor16%
- Prudiut14%
- Jack Richeson10%
- Bellofy9%
- Open — no brand owns it (2 brands, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Strathmore Tape Bound Palette Paper Pad 41 lb. 9X12 40 Sheets (365-9)
Strathmore$8.864.8★4,833 rev
Mr. Pen- Disposable Paint Palette Paper Paint Pad 9x12 40 Sheets
Mr. Pen$7.194.7★1,211 rev
Zenacolor - Paper Palette Pad - 50 Removable and Disposable Sheets for Painters - 80gsm 24lb - Paint Mixing Palette for All Paints (Oil Acrylic Watercolor ...)
Zenacolor$7.594.7★976 rev
Palette Paper Pad 9x12 Disposable Paint Palette Paper 40 Heavyweight Sheets (120gsm/73lb) for Oil Acrylic Watercolor - Mixing Palette Pad with Tear-Off Design
Prudiut$8.324.8★52 rev
Bellofy 2X Disposable Palette Paper 9x12 Inches | Mess-Free Paper Artist Palette for Acrylic Oil Paint | Perfect Painting for Artists Kids & Beginners | Easy-to-Use Tear-Off Sheets for Mixing Colors
Bellofy$14.994.7★1,133 rev
Newest
by launch datePalette Paper Pad 9x12 Disposable Paint Palette Paper 40 Heavyweight Sheets (120gsm/73lb) for Oil Acrylic Watercolor - Mixing Palette Pad with Tear-Off Design
Prudiut$8.3252 rev
MEEDEN Artist Palette Paper Pad: 12x16 40 Sheets (80lb/120gsm) Paint Palette Paper - Disposable Color Mixing Paper for Acrylic Watercolor Oil Painting
MEEDEN$15.37178 rev
Jack Richeson Grey Matters Disposable Paper Palette 9 x12 2 Pack Includes 2 Palette Knives
Jack Richeson$20.9628 rev
Jack Richeson Grey Matters Disposable Paper Palette 6 x 9 3 Pack Includes Palette Knife
Jack Richeson$16.819 rev
Mr. Pen- Disposable Paint Palette Paper Paint Pad 6 x 9 40 Sheets
Mr. Pen$6.531,211 rev
Trending
90-day click momentumPalette Paper Pad 9x12 Disposable Paint Palette Paper 40 Heavyweight Sheets (120gsm/73lb) for Oil Acrylic Watercolor - Mixing Palette Pad with Tear-Off Design
Prudiut$8.324.8★
Mr. Pen- Disposable Paint Palette Paper Paint Pad 6 x 9 40 Sheets
Mr. Pen$6.534.7★
Jack Richeson Grey Matters Disposable Paper Palette 9 x12 2 Pack Includes 2 Palette Knives
Jack Richeson$20.964.9★
Zenacolor - Paper Palette Pad - 50 Removable and Disposable Sheets for Painters - 80gsm 24lb - Paint Mixing Palette for All Paints (Oil Acrylic Watercolor ...)
Zenacolor$7.594.7★
Jack Richeson Grey Matters Disposable Paper Palette 6 x 9 3 Pack Includes Palette Knife
Jack Richeson$16.814.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice high quality Palette Pad”
“Makes clean up a breeze”
“Does the job I need”
“Works great and the size is very manageable”
“Easy to use”
“Perfect item for painting”
“colored gray so color shows up really well”
“Fair price”
“Extremely durable, comfortable, made of good material, super useful, fits perfectly”
“Works Great”
What buyers complain about
“They kind of look like place mats too with how big they are”
“a bit thin”
“It is a little on the flimsy side though”
“making it difficult to keep paint in place”
“Not as shiny as expected”
“Palette paper should easily wipe off to use”
“Other brands are better”
“This paper makes it very difficult to mix colors”