palette knife
Skip itSoft demand (-10.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Good$323K$323K/yr · 366K searches
Price range
Okay$4.39–$22.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,053.23avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.20avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
26
Top-5 brand share
69%
Open market
25%
- conda27%
- Herain16%
- Egypamid12%
- Honoson7%
- Cualork7%
- LIGHTWISH6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CONDA Palette Knife Painting Stainless Steel Spatula Palette Knife Oil Paint Metal Knives Wood Handle (Red 5 Piece)
conda$7.164.7★15,032 rev
5 Piece Palette knifes Painting Knife Set Supplies for Oil Acrylic Paint Cake Decorating Stainless Steel Pallet Knife Paint Knife Art Spatula for Various Types of Painting ColorMixing Smearing
Herain$4.964.6★1,195 rev
5pcs Palette Knife Stainless Steel Spatula Palette Knife set Pallet Knife Painting Knives Oil Painting Accessories for Oil Canvas Acrylic Painting By EGYPAMID
Egypamid$4.394.6★553 rev
10PCS Palette Knife Stainless Steel Painting Knife Set Flexible Spatula Pallet Knife Metal Artist Knives Oil Painting Accessories Color Mixing Scraper for Oil Canvas Acrylic Painting By CUALORK
Cualork$6.844.7★1,421 rev
5 Pieces Painting Knives Stainless Steel Spatula Palette Knife Oil Painting Accessories Color Mixing Set for Oil Canvas Acrylic Painting-Lightwish
LIGHTWISH$6.374.7★9,703 rev
Newest
by launch date
Phinus Pallet Knife 8P Stainless Steel Palette Knife Set Flexible Palette Knives with Wood Handle Paint Spatula for Oil Acrylic Painting Cake Decorating and Canvas
Phinus$7.1628 rev
Painting Palette Knife - 5pcs Professional Stainless Palette Paint Knives With 6 Plastic Scrapers Ar Paint Tool for Oil Canvas Acrylic Painting & Cake Decorating
CllyCnny$9.9716 rev
JYN-ANREN 5-Piece Stainless Steel Palette Knife Set for Oil Acrylic Watercolor Painting & Cake Decorating - Art & Mixing Tools for Texture Creation
jyn-anren$6.9913 rev
MEEDEN Artist Spatula Palette Knife: 8.86 Flexible Stainless Steel Art Pallet Scraper Knife with Wood Handle for Canvas DIY Crafts #4
MEEDEN$7.65236 rev
MEEDEN Artist Paint Palette Knife: 9.88 Flexible Stainless Steel Art Pallet Scraper Knife with Wooden Handle for Oil Painting Accessories for Acrylic Gouache Canvas #23
MEEDEN$7.66236 rev
Trending
90-day click momentumPhinus Pallet Knife 8P Stainless Steel Palette Knife Set Flexible Palette Knives with Wood Handle Paint Spatula for Oil Acrylic Painting Cake Decorating and Canvas
Phinus$7.164.7★
JYN-ANREN 5-Piece Stainless Steel Palette Knife Set for Oil Acrylic Watercolor Painting & Cake Decorating - Art & Mixing Tools for Texture Creation
jyn-anren$6.994.5★
Painting Palette Knife - 5pcs Professional Stainless Palette Paint Knives With 6 Plastic Scrapers Ar Paint Tool for Oil Canvas Acrylic Painting & Cake Decorating
CllyCnny$9.974.8★
KINGART Diamond TROWEL PALETTE KNIFE and Painting Tool for Scraping Mixing and Painting with Oil and Acrylic Paints
KINGART$4.854.5★
MEEDEN Artist Spatula Palette Knife: 8.86 Flexible Stainless Steel Art Pallet Scraper Knife with Wood Handle for Canvas DIY Crafts #4
MEEDEN$7.654.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Excellent price”
“As advertised”
“Very sturdy”
“These are so good that they come with a special paint pallet”
“I like these fit in my hand, very comfortable”
“Overall, they seem durable, easy to clean, and a great versatile set to have”
“cleans up nicely”
“Easy to Use”
“The handles are comfortable”
What buyers complain about
“Get a better quality set”
“They do not feel or look durable”
“The blades are a bit stiffer than the ones I was used to in the past”
“not as thin as I would have liked”
“The #1 knife was bent at the handle and free spinning, and the handle wood is damaged”
“Seem way bigger than the picture first time user tho”
“were slightly rough”
“I didnt read the description because they are pretty basic”
“It just looked like a bunch of used pieces were packaged together and shipped out”
“again charged twice”