paints for kids ages 8-12
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Avg price
Incredible$32.74avg listing price — sweet spot $15–$100
Returns
Great1.0%return rate — above 6% kills the launch gate
Price range
Great$10.48–$58.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay$111K$111K/yr · 223K searches
Review moat
Bad8,525.76avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
14
Top-5 brand share
81%
Open market
0%
- ARTEZA60%
- --19%
- Mont Marte18%
- Artbreezing2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ARTEZA Acrylic Paint Set 60 Colors in 22 ml Tubes High-Viscosity Acrylic Paints with 5 Metallic Colors for Canvas Wood Paper Mixed Media Blending Layering and Texture
--$55.974.8★15,547 rev
Mont Marte Acrylic Colour Paint Set Signature 24pc x 1.21 US fl.oz (36ml) Acrylic Paint Kit Ideal for Canvas Wood Air Dried Clay Cardboard and More Great Beginner Acrylic Paint Set Includes 24 Colors
Mont Marte$21.254.8★15,467 rev
ARTEZA Acrylic Gouache Paint Set 36 Colors in 22 ml Tubes Opaque Matte Acrylic Paints for Illustration Design Layering Canvas and Mixed Media
ARTEZA$32.914.4★176 rev
ARTEZA Craft Acrylic Paint Set of 20 Vintage Tones 2.02-oz/60 ml Bottles Water-Based Matte Finish Matte Acrylic Paint Set for Art & DIY Outdoor Projects on Glass Wood Ceramics Fabrics Paper & Canvas
ARTEZA$22.474.8★5,568 rev
ARTEZA Craft Acrylic Paint 2 ounce Bottles Water-Based Matte Finish Paints Art Supplies for Glass Wood Ceramics Fabrics Leather Paper
ARTEZA$17.974.8★5,568 rev
Newest
by launch date
Artbreezing Acrylic Paint Set 48 Colors 0.74 oz/22ml Tubes Highly Pigment Art Paints for Canvas Wood Fabric Paper Giftable Choice for Artists Beginner to Pro (48 Colors)
Artbreezing$35.42130 rev
ARTEZA Acrylic Gouache Paint Set 36 Colors in 22 ml Tubes Opaque Matte Acrylic Paints for Illustration Design Layering Canvas and Mixed Media
ARTEZA$32.91176 rev
ARTEZA Pastel Acrylic Paint Set of 8 Metallic Tones 4.06 fl oz Tubes High Viscosity Water-Based Paint Glossy Finish Art Supplies for Painting Paper Canvas Wood and Fabric and DIY Projects
ARTEZA$32.9315,547 rev
ARTEZA Alcohol Markers Set of 12 Classic Colors EverBlend Dual-Tip Markers for Adult Coloring - Medium Chisel and Brush Nib
ARTEZA$14.17564 rev
ARTEZA Alcohol Markers Set of 36 Portrait & Skin Tone EverBlend Dual Tip Markers with Fine and Chisel Nibs and Organizer Box for Drawing
ARTEZA$30.961,331 rev
Trending
90-day click momentum
Arteza Metallic Acrylic Paint Set of 8 Jewel Tones Colors in 4.06oz Tubes Rich Pigments Non Fading Paints for Artists and Hobby Painters
ARTEZA$34.844.8★
Artbreezing Acrylic Paint Set 48 Colors 0.74 oz/22ml Tubes Highly Pigment Art Paints for Canvas Wood Fabric Paper Giftable Choice for Artists Beginner to Pro (48 Colors)
Artbreezing$35.424.5★
ARTEZA Acrylic Paint Set 60 Colors in 22 ml Tubes High-Viscosity Acrylic Paints with 5 Metallic Colors for Canvas Wood Paper Mixed Media Blending Layering and Texture
--$55.974.8★
ARTEZA Outdoor Acrylic Paint Set 20 Colors 2 oz Bottles Water-Based Matte Acrylic Paint for Rocks Wood Canvas Glass Ceramic Fabric Leather Paper and Outdoor Crafts
ARTEZA$38.454.8★
ARTEZA Acrylic Gouache Paint Set 36 Colors in 22 ml Tubes Opaque Matte Acrylic Paints for Illustration Design Layering Canvas and Mixed Media
ARTEZA$32.914.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“the colors are vibrant”
“Paint is so pretty”
“Great selection”
“They are affordable”
“Got as a gift”
“Excellent quality and durability”
“It covers pretty well”
“Easy to use”
“they are smooth”
“They have a more fluid working consistency - between heavy bodied and fluid acrylics”
What buyers complain about
“Missing tube of paint”
“basically the same low payoff”
“the colors are not strong enough to cover underneath other colors”
“The fluorescent ones are especially poor quality”
“disappointed on one thing they said break resistant”
“so this product is flat out advertising something it doesn't come with”
“Bottles smaller than expected”
“It is thick”
“heavy”
“Not great coverage”