Skip to content
63

painting supplies

Worth a look

Shows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 82Growth 21Conversion 37Competition 92Returns 88Price range 62Avg price 95Brand share 95Review moat 25Quality gap 30

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Avg price

Incredible$29.54

avg listing price — sweet spot $15–$100

Competition

Great23%

top-5 click share — an open shelf

Returns

Great1.4%

return rate — above 6% kills the launch gate

Market size

Great$1.2M

$1.2M/yr · 1.4M searches

Price range

Good$3.96–$141.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,206.83

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.1%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

52 falling

Sellers

103

Top-5 brand share

37%

Open market

58%

  • ESRICH12%
  • Nicpro9%
  • Pro Grade6%
  • Artbreezing6%
  • Rhibak5%
  • Shuttle Art4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$25K4%$50K6%$74K8%$99K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 77 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.
50K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Dec · busiest ÷ quietest = 3.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color16%

“Amazing colors”

Quality-Overall14%

“The quality is solid”

Value For Money13%

“Very affordable”

Paint Quality7%

“Good Paint”

Advertised Vs Actual Product5%

“As described”

Ease Of Use5%

“Ease of use”

Ease Of Cleaning3%

“Cleans up well”

Size-Overall3%

“great travel size”

Pen/Pencil Quality2%

“Excellent markers”

Gifting Purpose2%

“Awesome gift”

What buyers complain about

Paint Quality13%

“paint leaked in”

Quality-Overall10%

“Garbage quality”

Color8%

“Colors dont match”

Thickness6%

“not thick at all”

Advertised Vs Actual Product6%

“Looks NOTHING like the picture”

Adhesion/Stickiness6%

“Horrible adhesion”

Size-Overall5%

“Little big”

Durability4%

“Breaks easily”

Ease Of Use2%

“Hard to open”

Value For Money2%

“Not a huge deal”

Top return reasons

Size-Overall15%
Paint Quality13%
Advertised Vs Actual Product11%
Value For Money11%
Color6%
Quality-Overall5%
Thin5%
Functionality-Overall4%
Adhesion/Stickiness4%
Material Quality3%