paint set for kids
Worth a lookShows low returns (1.3%), but soft demand (-8.9% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 6% kills the launch gate
Avg price
Great$19.78avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Good$1.74–$48.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,003.85avg incumbent reviews — the moat a new listing must climb
Market size
Okay$159K$159K/yr · 179K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
95
Top-5 brand share
53%
Open market
42%
- The Mega Deals13%
- Crayola13%
- ESRICH12%
- koseibal10%
- JOYIN5%
- Blablaovy5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 52 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
koseibal Acrylic Paint Set for Kids Art Painting Supplies Kit with 18 Paints 5 Canvas Panels 8 Brushes Table Easel Etc Premium Paint Set for Students Artists and Beginner
koseibal$25.604.8★1,451 rev
ESRICH 26 PCS Acrylic Paint Set with 12 Colors Acrylic Paints (12ml 0.4 oz) 10 Paint Brushes 2 Canvas 1 Wood Easel 1 Plate Painting Supplies Kits for Kids Adults Artists and Beginners
ESRICH$10.214.6★1,096 rev
Crayola Washable Kids Paint (6ct) School Supplies Painting Set for Kids Spring Crafts Art Teacher Gifts for Toddlers Ages 3+
Crayola$5.454.7★18,313 rev
The Mega Deals Kids Painting Set Washable Non-Toxic Finger Paints (10 Colors of 2 oz) with 10 Paint Cups & 10 Brushes Mess-Free Toddler Art Supplies Painting Kit for Kids Gift Bundle
The Mega Deals$28.754.6★991 rev
48 Colors Washable Watercolor Paint Set with a Brush a Refillable Water Brush Pen and Palette
Blablaovy$7.534.7★4,319 rev
Newest
by launch date
Amazon Basics Tempera Paint Sticks for Kids and Students Washable Twist-Up Design 24 Colors
Amazon Basics$11.6910 rev
8 Pack Mini Acrylic Paint Set 12 Colors Acrylic Paint Strips with 16 Brushes Washable Paint for Kids & Adults Craft 112 PCS Painting kit for Easter Eggs Birthday Party Favor Classroom Art Gifts
ESRICH$9.7853 rev
Velachuan Paint Brush Cleaning Kit for Kids with 5 Brushes Art Smock Washable Mat Guidebook Spiral Brush Cleaner Jar for Watercolor(Blue)
velachuan$28.7457 rev
JoyCat Paint with Water Coloring Books for Toddlers Watercolor Painting Sets for Kids Ages 3-5 4-8 Arts and Crafts Drawing Activities Toy Birthday Gifts for Boys Girls (Magical Pony)
JoyCat$9.69339 rev
12 Pack Mini Acrylic Paint Set 12 Colors Washable Acrylic Paint Strips with 24Pcs Painting Brushes for Kids&Adults Paint 168 PCS Kids Painting Kit for Birthday Party Favor Classroom Art Gift
Celepen$15.46155 rev
Trending
90-day click momentumAmazon Basics Tempera Paint Sticks for Kids and Students Washable Twist-Up Design 24 Colors
Amazon Basics$11.694.6★
Artbreezing Mixed Media Art Set 55 Pack Painting Supplies Kit with Tabletop Sketch Box Easel and Various Accessories Complete Painting Set for Students Artists Beginners
Artbreezing$48.784.9★
JoyCat Paint with Water Coloring Books for Toddlers Watercolor Painting Sets for Kids Ages 3-5 4-8 Arts and Crafts Drawing Activities Toy Birthday Gifts for Boys Girls (Magical Pony)
JoyCat$9.694.8★
8 Pack Mini Acrylic Paint Set 12 Colors Acrylic Paint Strips with 16 Brushes Washable Paint for Kids & Adults Craft 112 PCS Painting kit for Easter Eggs Birthday Party Favor Classroom Art Gifts
ESRICH$9.784.2★
Artbreezing Acrylic Paint Set with Tabletop Easel Acrylic Paints Canvases Brushes Apron Storage Box All-in-One Giftable Art Set for All Skill Levels Ideal for Adults Kids Total 31-piece.
Artbreezing$36.844.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great assortment of colors”
“Amazing quality”
“Fun Times”
“Great deal”
“Great gift”
“easy to open as well”
“Good Paint”
“Easy to wash”
“Exactly as pictured”
“Paint worked great”
What buyers complain about
“Disappointing Paint Quality”
“Colors are not true”
“Average quality”
“Not as advertised”
“The containers are extremely small”
“It is pretty thick”
“strong smell”
“Breaks easily”
“No glow”
“Markers are dry”