paint pallets for kids
Skip itStrong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 6% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,028.45avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.89–$19.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.53avg listing price — sweet spot $15–$100
Market size
Bad$89K$89K/yr · 106K searches
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
21
Top-5 brand share
74%
Open market
21%
- Hulameda27%
- Mr. Pen20%
- WNATN10%
- LNAUJS10%
- HYL.LL&RQ7%
- Akebrog5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hulameda Paint Tray Palettes Plastic Paint Pallets for Kids or Students to Paints on School Project or Art Class-12pcs
Hulameda$6.744.8★19,182 rev
Mr. Pen- Round Paint Tray Palettes 4 Pack
Mr. Pen$3.964.7★3,701 rev
WNATN 8pcs Paint Tray Palettes Plastic White Palettes for Kids & Students Paint Tray for Art Class Craft DIY or Have a Birthday Painting Party
WNATN$4.584.8★1,439 rev
Mr. Pen- Plastic Paint Palette 30 Pack 6 Wells
Mr. Pen$5.364.8★66 rev
22pcs Paint Palettes Plastic Paint Tray Palette Paint Pallets for Kids or Students to DIY Craft Class or Art Class White
HYL.LL&RQ$9.774.9★197 rev
Newest
by launch dateMr. Pen- Plastic Paint Palette 30 Pack 6 Wells
Mr. Pen$5.3666 rev
40PcsArt Paint Tray Palettes Paint Trays for Kids or Student to Craft DIY Painting or School Project White Plastic Paint Pallets
HYL.LL&RQ$15.6436 rev
Paint Tray Palettes Plastic Paint Pallets for Kids or Students Watercolor Palette Painting Tray for Painting Party DIY Craft and Art Painting (50)
LYHLYA$11.4870 rev
16PCS White Plastic Paint Trays - Essential for Painting Parties DIY Crafts and Art Painting
LNAUJS$5.8673 rev
LNAUJS 8 Pack Plastic Paint Tray Palettes 6 Well Rectangular Palette Watercolor or DIY Craft Paint Supplies
LNAUJS$4.04155 rev
Trending
90-day click momentum40PcsArt Paint Tray Palettes Paint Trays for Kids or Student to Craft DIY Painting or School Project White Plastic Paint Pallets
HYL.LL&RQ$15.645.0★
Mr. Pen- Plastic Paint Palette 30 Pack 6 Wells
Mr. Pen$5.364.8★
Paint Tray Palettes Plastic Paint Pallets for Kids or Students Watercolor Palette Painting Tray for Painting Party DIY Craft and Art Painting (50)
LYHLYA$11.484.8★
LNAUJS 8 Pack Plastic Paint Tray Palettes 6 Well Rectangular Palette Watercolor or DIY Craft Paint Supplies
LNAUJS$4.044.8★
Hulameda 4ps-Paint Tray Palettes Paint Pallet Paint Holder Plastic Palette Paint Tray Pallets for Kids to Painting or Have a Birthday Painting Party
Hulameda$3.894.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to clean up”
“Great purchase, good quality, easily cleaned”
“Well worth it”
“As advertised”
“Easy to Use”
“Good paint pallet”
“Its the perfect size”
“The colors are vibrant”
“Seems durable”
“Easy to wash”
What buyers complain about
“They are small”
“Didnt Have Paint In The Trays”
“Not quite as deep as I wanted”
“Cheap with annoying sharp plastic that makes handling uncomfortable”
“Cheap”
“The color of the mats are a little lighter than I expected”
“Very thin more of a liner”
“could be easy to break”
“No shine”
“hard to clean completely”