paint palette
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 6% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 1.6M searches
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,168.69avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.39–$22.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.86avg listing price — sweet spot $15–$100
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
35
Top-5 brand share
75%
Open market
21%
- Bates Choice25%
- Hulameda16%
- Tamaki14%
- Mr. Pen11%
- LNAUJS9%
- HYL.LL&RQ4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 45 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hulameda Paint Tray Palettes Plastic Paint Pallets for Kids or Students to Paints on School Project or Art Class-12pcs
Hulameda$6.744.8★19,182 rev
Tamaki 2 Pack 11.8 x 7.9 Inch Acrylic Paint Palette with Thumb Hole Clear Paint Pallet Easy Clean Non-Stick Artist Pallet for Oil Watercolor Craft DIY Art Painting Palette
Tamaki$5.984.6★2,770 rev
Bates- Paint Tray Liner 9 Inch 10 pcs Disposable Paint Roller Tray Liners
Bates Choice$13.934.5★3,026 rev
Mr. Pen- Round Paint Tray Palettes 4 Pack
Mr. Pen$3.964.7★3,701 rev
Bates- Paint Tray Set 9 Inch 12 pcs Paint Roller Tray
Bates Choice$18.304.7★439 rev
Newest
by launch date
Mr. Pen- Plastic Paint Palette 30 Pack 6 Wells
Mr. Pen$5.3666 rev
40PcsArt Paint Tray Palettes Paint Trays for Kids or Student to Craft DIY Painting or School Project White Plastic Paint Pallets
HYL.LL&RQ$15.6436 rev
Mister Rui Mini Paint Roller Kit-13 Piece 4-Inch Microfiber Paint Rollers with Ergonomic Handle Small Roller Paint Brush Paint Tray with 3 Liners Perfect for House Painting Trim and Touch-Ups
Mister Rui$10.451,627 rev
Mltanccy 32 PCS Paint Tray Palette White Plastic Paint Pallets 6 Well Rectangular Paint Watercolor Palette for Students Premium Paint Holder Tray for Painting Party DIY Craft and Art Class
Mltanccy$6.66192 rev
30Pcs Paint Tray Palettes Plastic Paint Pallets with Hanging Hole for Teachers or Students to Paints on School Project Art Class or Have a Birthday Painting Part
Halobios$14.08353 rev
Trending
90-day click momentum
Bates- Paint Tray Liner 9 Inch 10 pcs Green Paint Pans Trays Plastic Paint Tray Roller Tray Liners
Bates Choice$11.604.6★
Bates- Paint Tray Liner 9 Inch 10 pcs Purple Paint Pans Trays Paint Roller Tray Roller Tray Liners
Bates Choice$11.864.6★
40PcsArt Paint Tray Palettes Paint Trays for Kids or Student to Craft DIY Painting or School Project White Plastic Paint Pallets
HYL.LL&RQ$15.645.0★
Black+Decker Paint Tray Liner - 10 Pack: Convenient Disposable Liners for Easy Cleanup - Compatible with Standard Paint Trays - Ideal for DIY Projects and Professional Painting Jobs
BLACK+DECKER$10.964.2★
Mister Rui Mini Paint Roller Kit-13 Piece 4-Inch Microfiber Paint Rollers with Ergonomic Handle Small Roller Paint Brush Paint Tray with 3 Liners Perfect for House Painting Trim and Touch-Ups
Mister Rui$10.454.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“It was well made”
“Cheap price”
“As advertised”
“Good paint kit”
“Easy to clean up”
“Ease of use”
“Fits perfect”
“These palettes were very sturdy”
“Seems durable”
“Nice choice of colors”
What buyers complain about
“Dries out the paint”
“Too short”
“Poor quality”
“Breaks down instantly”
“Too thin for my liking”
“Ugh, that was a frustrating mess”
“flimsy”
“low value”
“Not as described”
“Tray without colors”