paint by scratch
Skip itSoft demand (-35.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Review moat
Great150.16avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Avg price
Good$12.79avg listing price — sweet spot $15–$100
Price range
Good$7.07–$22.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$46K$46K/yr · 103K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-35.3%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
11 falling
Sellers
26
Top-5 brand share
95%
Open market
3%
- Brea Reese81%
- Tip perk8%
- AP ARTSPER2%
- BulChign2%
- Toulideifaria2%
- UC Botanical Garden1%
- Open — no brand owns it (5 brands, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brea Reese: Scratch Art Paper Pad - Woodland Songs - 6 Designs Guided Art Metallic Accents Stylus & Brush Perforated 9x12 Pages DIY Adult Craft
Brea Reese$11.284.6★138 rev
Brea Reese: Scratch Art Paper Pad - Mystical - 12 Designs 8x8 Tear Out Pages Metallic Guided Art Kit Adult Craft Activity Mindful Relaxation
Brea Reese$11.304.4★345 rev
Brea Reese: Scratch Art Paper Pad - Under the Sea - 12 Sheets 6 Guided Designs Metallic Accents Dual-Tip Stylus & Brush 8x8 Pages Adult Craft
Brea Reese$12.154.7★7 rev
Brea Reese: Scratch Art Paper Pad - Owl & Moon - 6 Designs Metallic Guided Art Dual-Tip Stylus & Brush Easy-to-Frame 9x12 Pages Adult Craft Kit
Brea Reese$10.654.6★138 rev
Brea Reese: Scratch Art Paper Pad - Nature - 12 Designs 8x8 Tear Out Pages Metallic Guided Art Kit Adult Craft Activity Mindful Relaxation
Brea Reese$10.974.4★345 rev
Newest
by launch dateBrea Reese: Scratch Art Paper Pad - Under the Sea - 12 Sheets 6 Guided Designs Metallic Accents Dual-Tip Stylus & Brush 8x8 Pages Adult Craft
Brea Reese$12.157 rev
Brea Reese: Scratch Art Paper Pad - Seasonal Landscapes - 6 Designs Guided Art Metallic Accents Dual-Tip Stylus & Brush 9x12 Pages Adult Craft
Brea Reese$12.862 rev
Brea Reese: Scratch Art Paper Pad - Butterfly - 12 Sheets 6 Guided Nature Designs Metallic Accents Dual-Tip Stylus & Brush 8x8 Pages Adult Craft
Brea Reese$12.957 rev
Brea Reese: Scratch Art Paper Pad - Surrealism - 6 Dreamlike Designs Guided Art Metallic Accents Dual-Tip Stylus & Brush 9x12 Pages Adult Craft
Brea Reese$13.502 rev
Brea Reese: Scratch Art Paper Pad - Cozy Cats - 6 Designs Guided Art Metallic Accents Dual-Tip Stylus & Brush 9x12 Pages Adult Craft
Brea Reese$13.762 rev
Trending
90-day click momentumBrea Reese: Scratch Art Paper Pad - Butterfly - 12 Sheets 6 Guided Nature Designs Metallic Accents Dual-Tip Stylus & Brush 8x8 Pages Adult Craft
Brea Reese$12.954.7★
Brea Reese: Scratch Art Paper Pad - Under the Sea - 12 Sheets 6 Guided Designs Metallic Accents Dual-Tip Stylus & Brush 8x8 Pages Adult Craft
Brea Reese$12.154.7★
Brea Reese: Scratch Art Paper Pad - Seasonal Landscapes - 6 Designs Guided Art Metallic Accents Dual-Tip Stylus & Brush 9x12 Pages Adult Craft
Brea Reese$12.865.0★
Brea Reese: Scratch Art Paper Pad - Surrealism - 6 Dreamlike Designs Guided Art Metallic Accents Dual-Tip Stylus & Brush 9x12 Pages Adult Craft
Brea Reese$13.505.0★
Brea Reese: Scratch Art Paper Pad - Cozy Cats - 6 Designs Guided Art Metallic Accents Dual-Tip Stylus & Brush 9x12 Pages Adult Craft
Brea Reese$13.765.0★
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -35.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fun and colorful”
“Its easy to use”
“Great scratch art”
“Easy scratch art”
“The designs and color are great”
“Love the brilliant colors”
“So relaxing”
“Not expensive either”
“The perfect gift”
“The careful attention to detail needed to complete the picture was excellent at allowing me to absorb completely into the activity”
What buyers complain about
“Im finding that the scratch tool has gotten dull”
“some are hard”
“disappointed about the underlying design”
“the plastic point is not sharp enough to scratch”
“Insanely messy”
“It didnt work as advertised”
“Terrible Quality, Not Scratch Art”
“hard to do”
“It doesnt have paint that scratches off easily”
“So a little clean up needed after”