packing paper roll
Worth a lookShows searches that convert (12.4% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.71avg listing price — sweet spot $15–$100
Price range
Great$5.31–$51.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great2.0%return rate — above 6% kills the launch gate
Market size
Good$450K$450K/yr · 167K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Review moat
Bad6,792.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
44
Top-5 brand share
86%
Open market
10%
- Bryco Goods26%
- PH PERKHOMY25%
- Vanhench19%
- Elementree9%
- SMART&CASUAL7%
- IDL Packaging4%
- Open — no brand owns it (6 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PerkHomy Brown Kraft Paper Roll 17.5 x 1 200 (100) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Valentines Easel Moving Shipping Floor Poster Covering Table 70GSM 50LB
PH PERKHOMY$7.324.7★5,280 rev
Vanhench Brown Wrapping Paper Roll Craft Kraft Packing Paper 17.5x 1200(100) for Birthday Gift Bulletin Board Arts Bouquet Flower Table Covering Poster Moving Supplies 70GSM 50LB
Vanhench$7.634.7★5,921 rev
Bryco Goods Jumbo Kraft Paper Roll - Brown - 18 x 2100 (175) - USA Made - Suitable for Packing - Moving - Shipping - Crafts - Wall Art - Bulletin Boards - Floor Covering - Table Runner
Bryco Goods$16.944.7★33,466 rev
Elementree Brown Packing Paper Sheets for Moving & Shipping - 250 Count (229 Feet) - 14.5 x 11 Sheet Size - Sustainable Void Fill Packaging Made in the USA - Kraft Paper Thickness (00923)
Elementree$13.604.7★385 rev
Bryco Goods 18 x 1200 Brown Kraft Packing Paper - USA Made - Versatile for Different Arts and Crafts Projects - Pin Up Your Work Or School Notes - Create Vision Board for Your Bedroom
Bryco Goods$13.924.7★33,466 rev
Newest
by launch date
Kraft Paper Roll 18 x 14400 (1200) Made in USA 30 lb. Brown Packing Paper Roll Recyclable Void Fill Brown Kraft for Shipping Packing Wrapping Storing
TapeManBlue$49.7557 rev
Elementree Brown Packing Paper Sheets for Moving & Shipping - 250 Count (229 Feet) - 14.5 x 11 Sheet Size - Sustainable Void Fill Packaging Made in the USA - Kraft Paper Thickness (00923)
Elementree$13.60385 rev
ANF Brands (12 x 1200 feet) - Natural Kraft Paper for Packing Shipping Void Filling and Kids Art Projects 30 Lb. Basis Weight
ANF BRANDS$29.38128 rev
SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)
SMART&CASUAL$27.07119 rev
PerkHomy Brown Kraft Paper Roll 36 x 1 800 (150) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (Brown 36 x 150)
PH PERKHOMY$28.495,280 rev
Trending
90-day click momentumKraft Paper Roll 18 x 14400 (1200) Made in USA 30 lb. Brown Packing Paper Roll Recyclable Void Fill Brown Kraft for Shipping Packing Wrapping Storing
TapeManBlue$49.754.4★
Vanhench 36x 2400 (200) Brown Wrapping Paper Roll Bulletin Board Paper Kraft/Craft Paper Birthday Valentines Bouquet Flower Gift Packing Art Poster Crafting Moving Shipping Supplies 70GSM 55LB
Vanhench$29.924.7★
SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)
SMART&CASUAL$27.074.7★
Elementree Brown Packing Paper Sheets for Moving & Shipping - 250 Count (229 Feet) - 14.5 x 11 Sheet Size - Sustainable Void Fill Packaging Made in the USA - Kraft Paper Thickness (00923)
Elementree$13.604.7★
SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)
SMART&CASUAL$7.304.6★
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — +2.6% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 8.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“No complaints”
“Great Value”
“Just as advertised”
“Easy to use and cut”
“Is the perfect thickness for folding corners”
“Held up well”
“Good paper”
“Good Fit”
“It is very sturdy”
“The color looks very rich”
What buyers complain about
“fairly thin material”
“Incorrect size”
“do not buy this paper”
“Not as specified in product description”
“It smells like stinky armpits”
“little bit expensive though for what it is”
“The roll is quite large - and heavy”
“Thin”
“Not heavy duty”
“does not work for paint banners”