outline markers
Skip itSoft demand (-67.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 6% kills the launch gate
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$292K$292K/yr · 517K searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.61–$22.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.80avg listing price — sweet spot $15–$100
Review moat
Okay2,562.36avg incumbent reviews — the moat a new listing must climb
Growth
Bad-67.2%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
22
Top-5 brand share
76%
Open market
17%
- OUNIY21%
- YITHINC21%
- DUULEMANG14%
- PTAZSCTC12%
- KOUSICOO9%
- Aen Art7%
- Open — no brand owns it (10 brands, 17%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Outline Markers 12 Metallic Shimmer Glitter Gel Pens Tween Teen Girl Gifts Trendy Stuff Cool Cute Art Craft School Drawing Supplies Birthday Fun Kits for Kids Girls Ages 4 6 8 10 12 Year Old
YITHINC$6.864.5★8,953 rev
24 Colors Outline Glitter Markers Double Line Shimmer Marker Pens for Christmas Greeting Cards Outline Pens for Art Supplies for Scrapbook Crafts DIY Art Crafts
DUULEMANG$12.714.4★86 rev
Double Line Outline Markers 24 Colors Super Squiggles Glitter Markers Self Outline Metallic Marker Teen Girl Gifts Trendy Stuff Doodle Shimmer Marker for Christmas Gift Birthday DIY Art Crafts
OUNIY$15.134.4★347 rev
PTAZSCTC Outline Shimmer Markers 12 Colors Glitter Markers Outline Glitter Pens Gel Pens for Coloring Metallic Marker Pen for Gifts Birthday Trendy Stuff for Art Supplies Painting
PTAZSCTC$6.354.0★111 rev
Outline Marker Self-outline Metallic Markers 12 Colors Squiggles Shimmer Outline Markers Pen Set for Drawing Art School Supplies Glitter Pen Set for Cards Lettering Gift for 4-12 Year Old Girl
OUNIY$9.044.4★688 rev
Newest
by launch date
24 Colors Outline Glitter Markers Self Outline Pens Metallic Marker Shimmer Outline Pen Metallic Glitter Gel Pens for Coloring Outline Shimmer Markers Gift Kids Arts Crafts Scrapbook Drawing
Anelueeoo$9.7148 rev
24 Colors Outline Glitter Markers Double Line Shimmer Marker Pens for Christmas Greeting Cards Outline Pens for Art Supplies for Scrapbook Crafts DIY Art Crafts
DUULEMANG$12.7186 rev
DUULEMANG 12 Colors Outline Shimmer Markers Double Line Glitter Markers Pens for Christmas Greeting Cards Outline Glitter Pens Art Supplies for Coloring Metallic Marker Pen for Scrapbook Art Crafts
DUULEMANG$7.0786 rev
Aen Art 24 Colors Outline Glitter Markers Shimmer Metallic Pens Christmas Stocking Stuffer for Teen Girl Great Gift for Artists and Craft Lovers
Aen Art$8.47890 rev
Aen Art 12 Colors Outline Shimmer Markers Glitter Metallic Pens Drawing Art Supplies Gift Trendy Stuff for Kids Girls Ages 4 6 8 10 12 Year Old
Aen Art$5.7111,023 rev
Trending
90-day click momentum24 Colors Outline Glitter Markers Self Outline Pens Metallic Marker Shimmer Outline Pen Metallic Glitter Gel Pens for Coloring Outline Shimmer Markers Gift Kids Arts Crafts Scrapbook Drawing
Anelueeoo$9.714.2★
36 Colors Glitter Markers Outline Glitter Pens Shimmer Metallic Markers for Painting Coloring Waterproof Glitter Gel Pens for Art Supplies Arts and Crafts for Gift Kids Journaling Writing Card Making
PTAZSCTC$16.184.0★
24 Colors Outline Glitter Markers Double Line Shimmer Marker Pens for Christmas Greeting Cards Outline Pens for Art Supplies for Scrapbook Crafts DIY Art Crafts
DUULEMANG$12.714.4★
Glitter Markers Outline Pens Metallic: 24 Double Line Outline Markers Self Outlining Glitter Pens Adult Coloring Gel Sparkle Outliner Shimmer Teen Gifts Drawing Art Supplies Craft Cool Fun Magic Stuff
KOUSICOO$10.684.6★
ARTISTRO 24 Metallic Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies
ARTISTRO$16.364.5★
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — -67.2% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 14.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fun colors”
“High quality, smooth with a lot of potential”
“Fun for everyone”
“Excellent markers”
“Great value”
“As Advertised”
“Great for drawing”
“I love how smooth they write”
“Ease of use”
“Very bright and magical”
What buyers complain about
“Very muted colors”
“Looks nothing like the photo”
“bleed through paper very easily”
“Arrived Dried Out”
“Ink came gushing out”
“they are all dry”
“Leaks”
“Substandard quality”
“Not one worked”
“Does not show colors”