outdoor paint
Worth a lookShows a sweet-spot price point ($23.33 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$23.33avg listing price — sweet spot $15–$100
Growth
Great+98.1%90-day search growth — must beat 0% to launch
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 6% kills the launch gate
Price range
Good$0.59–$47.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Market size
Good$323K$323K/yr · 457K searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,928.29avg incumbent reviews — the moat a new listing must climb
Competition
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
90
Top-5 brand share
65%
Open market
31%
- Shuttle Art22%
- FolkArt15%
- Rust-Oleum14%
- Nicpro7%
- GOTIDEAL6%
- Magicfly5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 52 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Shuttle Art 25 Colors Outdoor Acrylic Paint Set 2oz/60ml Waterproof Acrylic Paint with 10 Brushes 1 Palette Rich Pigmented Paints for Artists Beginners on Rocks Wood Crafts Garden Statues
Shuttle Art$27.204.7★560 rev
Shuttle Art Outdoor Acrylic Paint Set 12 Colors Waterproof Paint 8.45oz/250ml Large Bottles Rich Pigmented Bulk Painting Supplies for Artists Beginners on Rocks Wood Wall Crafts Garden Statues
Shuttle Art$35.914.8★362 rev
GOTIDEAL Acrylic Paint Set with 10 Brushes 18 Colors Outdoor/Indoor (59ml 2 oz) Art Craft Paint Non Toxic Perfect for Hobby Artist Adults Ideal for Canvas Wood Clay Ceramic Paint Supplies
GOTIDEAL$18.454.6★2,501 rev
Rust-Oleum 369383 Advanced Dry Door & Trim Paint Quart Satin Black
Rust-Oleum$17.424.6★2,099 rev
FolkArt Outdoor Gloss Acrylic Craft Paint Set Designed for Beginners and Artists Non-Toxic Formula Perfect for Rock Designing Twelve Bottles 2 oz 24 Fl Oz
FolkArt$24.554.6★5,930 rev
Newest
by launch date
GOTIDEAL Acrylic Paint Set 18 Colors Outdoor Acrylic Paint (100m 3.4 oz)
GOTIDEAL$29.7910 rev
ABEIER Outdoor Acrylic Paint Set 15 Vibrant Colors (8.45oz/250ml Large Bottles) Waterproof & UV Resistant Outdoor Paint for Rocks Wood Walls Garden Statues Professional Bulk Art Supplies
ABEIER$39.9159 rev
THE ONE All-In-One Paint & Primer - Sage Green Satin 8.5 Fl Oz/250ml | 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Water-Based & Low VOC
THE ONE$18.3325,455 rev
Glidden Porch and Floor with Cool Surface Technology Satin Interior/Exterior Paint Clay Court 1 Gallon
Glidden$32.63503 rev
Glidden Porch and Floor with Cool Surface Technology Satin Interior/Exterior Paint Steel Gray 1 Gallon
Glidden$33.42503 rev
Trending
90-day click momentumGOTIDEAL Acrylic Paint Set 18 Colors Outdoor Acrylic Paint (100m 3.4 oz)
GOTIDEAL$29.794.1★
30 Colors Dual Tip Acrylic Paint Markers Fine Tip and Brush Tip Permanent Acrylic Paint Pens For Rock Painting Canvas Wood Glass Ceramic Fabric Plastic Egg Scrapbook Art Painting Supplies Kit
Coogert$13.004.7★
THE ONE All-In-One Paint & Primer - Sage Green Satin 8.5 Fl Oz/250ml | 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Water-Based & Low VOC
THE ONE$18.334.2★
FolkArt Outdoor Acrylic Paint in Assorted Colors (2 Ounce) 1656 Warm White
FolkArt$4.414.6★
Coogert 24 Paint Pens for Rock Fabric Wood Glass Craft Dual Tip Acrylic Paint Markers With Fine-Dot Tip for Canvas Ceramic Plastic Art Painting Supplies Kit
Coogert$9.064.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +98.1% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 3.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great assortment of colors”
“Its nice paint”
“Awesome quality”
“Great Value”
“Easy to work with”
“Very nice paint easy to work with”
“As advertised”
“The coverage is pretty consistent”
“easy to clean up”
“Nice thick colors”
What buyers complain about
“poor quality paint”
“The liquid is very thick”
“not pure white”
“Poor quality bottles”
“Some are used”
“Arrived leaking”
“Small”
“Cannot use”
“The coverage was poor”
“It also takes way too long to dry”