organic soap base
Worth a lookShows low returns (0.5%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Avg price
Great$20.68avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Price range
Great$7.37–$42.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$216K$216K/yr · 237K searches
Review moat
Okay3,348.89avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
14 rising
Sellers
27
Top-5 brand share
90%
Open market
7%
- Primal Elements45%
- EDSRDRUS26%
- MAQIHAN7%
- velona7%
- TinMeZor5%
- Skin Said Yes3%
- Open — no brand owns it (8 brands, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 53 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Primal Elements Clear Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut Unscented - 5 Pound
Primal Elements$27.374.7★1,455 rev
EDSRDRUS 2LB Unscented Glycerin Soap Base DIY Handmade Soap Moisturizing Melt and Pour Soap Base for Crafting Vegetable Glycerin & Coconut Oil Easy to Cut (Transparent 2LB)
EDSRDRUS$14.034.7★714 rev
EDSRDRUS 2 LB Glycerin Soap Base Pre-Cut Moisturizing Natural Base Melt and Pour DIY Handmade for Crafting Soap Making
EDSRDRUS$14.444.7★361 rev
Primal Elements Jojoba Oil Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 10 Pound
Primal Elements$30.724.7★6,865 rev
TinMeZor 5.2 lbs Clear glycerin Soap Base Natural Melt and Pour Glycerin Base for Soap Making Transparent Unscent Easy to cutting
TinMeZor$25.074.7★510 rev
Newest
by launch date
EDSRDPLT 14.1oz Clear Glycerin Soap Base Cubes Pre-Cut Soap Blocks Melt and Pour Soap Base for DIY Soap Making Beginners & Small Batch Crafts (Transparent)
EDSRDPLT$8.8634 rev
EDSRDRUS 5LB Glycerin Soap Base Unscented Melt and Pour Soap Base for DIY Handmade Deep Pre-Scored Cuts for Effortless Use Easy to Melt (Transparent 5 Pound)
EDSRDRUS$24.5227 rev
EDSRDRUS 10lb Unscented Melt and Pour Soap Base Fragrance-Free Glycerin Soap Making Supplies for DIY Crafting Smooth Melt Rich Lather Moisturizing (Transparent 10 Pound)
EDSRDRUS$36.4936 rev
THALUNA Soap Making Kit Soap Making Kit for Adults - Shea Butter Glycerin Melt and Pour Soap Base Molds Dye Fragrances Dried Flowers DIY Craft for Kids Beginners Girls Gift Boxes for Women
Thaluna$24.4843 rev
Primal Elements Stephenson Crystal White No Sweat Soap Base Unscented Moisturizing Melt and Pour for Crafting- 2 Lbs
Primal Elements$19.6715 rev
Trending
90-day click momentum
Primal Elements Jojoba Oil Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 5 Pound
Primal Elements$20.174.7★
THALUNA Soap Making Kit Soap Making Kit for Adults - Shea Butter Glycerin Melt and Pour Soap Base Molds Dye Fragrances Dried Flowers DIY Craft for Kids Beginners Girls Gift Boxes for Women
Thaluna$24.484.4★
EDSRDRUS 10lb Unscented Melt and Pour Soap Base Fragrance-Free Glycerin Soap Making Supplies for DIY Crafting Smooth Melt Rich Lather Moisturizing (Transparent 10 Pound)
EDSRDRUS$36.494.9★
Primal Elements Coconut Oil Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 5 Pound
Primal Elements$21.294.7★
Primal Elements Jojoba Oil Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 2 Pound
Primal Elements$13.564.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.Peak months: Jan, Feb, Apr, May · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The bars I make look high quality”
“Easy to use”
“So soft”
“Lathers well”
“Good price”
“It blends well with fragrances”
“moisturizes my skin”
“As described”
“it does the job every time”
“Great cleaner”
What buyers complain about
“Need to used a better quality bottle”
“Incorrect website description”
“Smells so bad like a burnt plastic”
“Disappointing waste of time and money”
“Small stay away from”
“The color is off white”
“doesnt lather”
“The soap base makes me itch”
“Very dry glicerine”
“Something was spilled inside the box”