oil pastels classroom set
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.22avg listing price — sweet spot $15–$100
Price range
Good$5.05–$43.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,877.94avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$90K$90K/yr · 71K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
69
Top-5 brand share
99%
Open market
0%
- SAKURA83%
- Cray-Pas7%
- Artecho5%
- Pentel3%
- KOKUYO1%
- KINGART1%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SAKURA Cray-Pas Junior Artist Assorted Color Oil Pastels Set of 25 XEP25
SAKURA$6.154.7★2,217 rev
SAKURA XLP50 50-Piece Cray-Pas Expressionist Oil Pastel Set Assorted Color
SAKURA$22.124.6★1,413 rev
SAKURA Cray-Pas Junior Artist Oil Pastels 50 Count (Pack of 1) Colors may vary
SAKURA$11.784.6★2,055 rev
Sakura Cray-Pas 24 colors
Cray-Pas$14.804.6★691 rev
SAKURA XLP25 25-Piece Cray-Pas Expressionist Oil Pastel Set Assorted Color
SAKURA$12.314.7★733 rev
Newest
by launch date
Artecho Oil Pastels Set of 50 Colors (8 x 60 mm) Soft Oil Pastels for Art Painting Drawing Blending Art Supplies for Artists Teachers
Artecho$11.57684 rev
SAKURA Cray-Pas Junior Artist Oil Pastel Set - Soft Oil Pastels for Artists - 12 Colors - 6 Sets of 12
SAKURA$14.58168 rev
Artecho Oil Pastels Set of 48 Colors Soft Oil Pastels for Art Painting Drawing Blending Art Supplies for Artists Beginners Students Teachers (10 x 70 mm)
Artecho$17.315,604 rev
KOKUYO KE-AC26 Transparent Crayons 5 Colors
KOKUYO$13.50344 rev
KINGART Mixed Media Gel Stick Crayons Multicolor Set of 48-Colors
KINGART$35.28633 rev
Trending
90-day click momentumKOKUYO KE-AC26 Transparent Crayons 5 Colors
KOKUYO$13.504.3★
Artecho Oil Pastels Set of 50 Colors (8 x 60 mm) Soft Oil Pastels for Art Painting Drawing Blending Art Supplies for Artists Teachers
Artecho$11.574.6★
KINGART Mixed Media Gel Stick Crayons Multicolor Set of 48-Colors
KINGART$35.284.7★
SAKURA Cray-Pas Junior Artist Oil Pastels 50 Count (Pack of 1) Colors may vary
SAKURA$11.784.6★
Artecho Oil Pastels Set of 48 Colors Soft Oil Pastels for Art Painting Drawing Blending Art Supplies for Artists Beginners Students Teachers (10 x 70 mm)
Artecho$17.314.7★
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +2.6% search growth over the last 90 days.Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Variety of colors”
“Excellent product”
“affordable”
“Easy to use”
“Smooth”
“They were good for drawing”
“product was exactly as promised”
“made it easy for me to play around with them”
“creamy and full texture”
“very thick”
What buyers complain about
“Stinky strong odor”
“These oil pastels are pretty mediocre”
“Disappointed in size”
“dont have the colors I thought they would like dark red”
“They are hard”
“Not a good value”
“difficult to use”
“Horrible Crumbly Stank Sticks”
“They break easily”
“some seem dried out”