oil pastels
Worth a lookShows low returns (0.8%), but soft demand (-10.2% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Market size
Great$2.0M$2.0M/yr · 1.7M searches
Avg price
Great$21.71avg listing price — sweet spot $15–$100
Price range
Great$3.77–$48.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,610.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
109
Top-5 brand share
85%
Open market
11%
- Artecho30%
- Pentel24%
- MUNGYO19%
- Mr. Pen6%
- MEEDEN6%
- PABLUE4%
- Open — no brand owns it (5 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pentel Oil Pastels - 50 Color Set (PHN-50)
Pentel$8.184.6★24,102 rev
Artecho Oil Pastels Set of 48 Colors Soft Oil Pastels for Art Painting Drawing Blending Art Supplies for Artists Beginners Students Teachers (10 x 70 mm)
Artecho$17.314.7★5,604 rev
Artecho Oil Pastels Set of 50 Colors (8 x 60 mm) Soft Oil Pastels for Art Painting Drawing Blending Art Supplies for Artists Teachers
Artecho$11.574.6★684 rev
MUNGYO Gallery Artists Soft Oil Pastels Professional 48 Assorted Colors Vibrant and Blendable
MUNGYO$21.634.8★5,290 rev
Mr. Pen- Oil Pastels for Artists 45 Pack Assorted Colors
Mr. Pen$7.174.5★180 rev
Newest
by launch date
rubens Soft Oil Pastels Set (48 Macaron Colors) Professional Creamy Texture Oil Pastels for Easy Blending Layering Dreamy Art Supplies for Artists Beginners & Adults
rubens$22.3924 rev
MEEDEN Soft Oil Pastels Set: 144 Vibrant Colors Art Oil Pastels for Blending Layering Shading Drawing - Smooth Oil Pastel Crayons for Artists Beginners Adults Teachers Christmas Painting
MEEDEN$48.78641 rev
PABLUE Oil Pastels 48 Colors Soft Oil Pastel Crayons for Drawing Blending Layering Shading Art Supplies Gift for Artists Beginners
PABLUE$16.11225 rev
Amazon Basics Soft Oil Pastels Set for Artists Beginners Students High-Pigment Vibrant Colors with Smooth Application 48 Colors
Amazon Basics$13.73192 rev
Mr. Pen- Oil Pastels for Artists 45 Pack Assorted Colors
Mr. Pen$7.17180 rev
Trending
90-day click momentumrubens Soft Oil Pastels Set (48 Macaron Colors) Professional Creamy Texture Oil Pastels for Easy Blending Layering Dreamy Art Supplies for Artists Beginners & Adults
rubens$22.394.5★
MEEDEN Soft Oil Pastels Set: 144 Vibrant Colors Art Oil Pastels for Blending Layering Shading Drawing - Smooth Oil Pastel Crayons for Artists Beginners Adults Teachers Christmas Painting
MEEDEN$48.784.8★
COLOUR BLOCK Soft Pastels for Artists - 80 Colors Square Chalk Soft Pastels Art Set in CARBON Box - Vibrant Pigments Art Kit for Painting Drawing Sketching Hobbyist.
COLOUR BLOCK$40.104.7★
Pentel Oil Pastels - Set 50
Pentel$9.224.6★
Mr. Pen- Oil Pastels for Artists 45 Pack Assorted Colors
Mr. Pen$7.174.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great color choices”
“Beautifully made”
“Wonderful and creamy”
“Good Price”
“Easy to use”
“The texture is soft and smooth”
“they dont break”
“They were good for drawing”
“This is all I use in my art”
“Great gift the recipient loves”
What buyers complain about
“Stinky strong odor”
“Im missing two colors”
“not smooth as I expected”
“Not as good as the Paul Rubens ones I got”
“Disappointed in size”
“Not a good value”
“They break easily”
“some seem dried out”
“Horrible Crumbly Stank Sticks”
“They do smudge on paper”