oil pastel paper
Skip itA concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Price range
Good$5.88–$35.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.31avg listing price — sweet spot $15–$100
Market size
Okay$189K$189K/yr · 185K searches
Review moat
Okay3,311.87avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
44
Top-5 brand share
87%
Open market
8%
- GR DZPLUS31%
- Strathmore24%
- MOFUNY17%
- Hapikalor10%
- MUNGYO6%
- U.S. Art Supply4%
- Open — no brand owns it (4 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GR DZPLUS Oil Pastel Pad | 5.9 x 5.9 inch(123 lb/200g) | 50 Sheets Heavyweight Drawing Paper
GR DZPLUS$5.884.6★288 rev
Strathmore 400 Series Tape Bound Pastel Pad 80 lb. Textured Surface 9 X 12 inches Assorted Colors 24 Sheets (403-9)
Strathmore$9.674.7★8,751 rev
Mixed Media Sketchbook 9 x 12 - Multimedia Sketchbook Hardcover Spiral Bound 60 Sheets 98lb/160gsm Mixed Media Paper Watercolor Sketch Books for Artist Supplies Painting Drawing & Art Supplies.
MOFUNY$12.794.8★2,613 rev
Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies
Hapikalor$6.884.7★287 rev
GR DZPLUS Oil Pastel | 9x12 in (123 lb/200g) | 30 Sheets Heavyweight Drawing Paper
GR DZPLUS$8.014.3★176 rev
Newest
by launch dateSketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies
Hapikalor$6.88287 rev
Soucolor 9 x 12 Sketch Book 100 Sheets Top Spiral Bound Sketchbook with Acid-Free 68lb/100gsm Thick Drawing Paper Art Sketch Pad for Kids Adults & Artist Professional Art Supplies for Beginners
Soucolor$9.719,621 rev
ALKALO Square Sketchbook for Drawing 120 Pages Sketch Book 122LB/180GSM Thick Paper Mixed Media Sketchbook for Charcoal Pencil Inks Pen Colored Pencil Acrylic Marker Oil Pastel
ALKALO$15.67589 rev
Mixed Media Sketchbook 9 x 12 - Multimedia Sketchbook Hardcover Spiral Bound 60 Sheets 98lb/160gsm Mixed Media Paper Watercolor Sketch Books for Artist Supplies Painting Drawing & Art Supplies.
MOFUNY$12.792,613 rev
GR DZPLUS Oil Pastel Pad | 5.9 x 5.9 inch(123 lb/200g) | 50 Sheets Heavyweight Drawing Paper
GR DZPLUS$5.88288 rev
Trending
90-day click momentum
Sennelier Oil Pastel Card Pad 11.75X15.75
SENNELIER$35.864.7★
Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies
Hapikalor$6.884.7★
Strathmore 400 Series Pastel Pad Assorted Colors 11x14 Glue Bound 24 Sheets
Strathmore$12.654.7★
GR DZPLUS Oil Pastel Pad | 5.9 x 5.9 inch(123 lb/200g) | 50 Sheets Heavyweight Drawing Paper
GR DZPLUS$5.884.6★
Soucolor 9 x 12 Sketch Book 100 Sheets Top Spiral Bound Sketchbook with Acid-Free 68lb/100gsm Thick Drawing Paper Art Sketch Pad for Kids Adults & Artist Professional Art Supplies for Beginners
Soucolor$9.714.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great for drawing”
“Good Quality”
“Great size”
“Worth the money”
“As advertised”
“Its a good gift”
“The paper size is good”
“a thick cover that feels durable”
“They are durable”
“ease of use”
What buyers complain about
“could be thicker”
“breaks a lot”
“the pages are too thin for any kind of paint”
“fake advertisement”
“The color is an off white”
“This is inferior paper for wet media”
“they are so large that I didnt even know where to begin”
“Horrrrrrrrible quality”
“$12 for this. Not worth it”
“I cant find the instructions on any page in this book”