Skip to content
54

oil painting supplies

Worth a look

Shows low returns (0.8%), but soft demand (-14.8% this quarter) keeps it on the watch list.

Market size 33Growth 18Conversion 51Competition 76Returns 96Price range 62Avg price 95Brand share 88Review moat 25Quality gap 23

Returns

Incredible0.8%

return rate — above 6% kills the launch gate

Avg price

Incredible$28.48

avg listing price — sweet spot $15–$100

Brand share

Great47%

top-5 brand share — no brand owns this niche

Competition

Great39%

top-5 click share — an open shelf

Price range

Good$4.39–$141.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Market size

Okay$155K

$155K/yr · 134K searches

Review moat

Bad4,708.83

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.8%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

83

Top-5 brand share

47%

Open market

47%

  • Winsor & Newton22%
  • Tamaki7%
  • CUGEBANNA6%
  • MyLifeUNIT6%
  • GENERAL'S6%
  • KEVIN&SASA CRAFTS6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$6K8%$12K12%$19K16%$25K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 35 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.
5K4KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Awesome quality”

Value For Money17%

“Great deal”

Paint Quality10%

“Theyre a decent paint”

Advertised Vs Actual Product7%

“As advertised”

Ease Of Cleaning6%

“Easy clean up”

Size-Overall6%

“Perfect size for portability”

Brush Quality5%

“Great quality brushes”

Ease Of Use4%

“Ease of use”

Durability3%

“Held up well”

Soft Feel2%

“Soft”

What buyers complain about

Quality-Overall17%

“Average quality”

Paint Quality17%

“Hard to paint with”

Size-Overall8%

“The tubes are small so you will probably need larger sizes of your most mixed colors”

Durability7%

“Break extremely easily”

Thickness3%

“Thought the boards would be a little thicker”

Ease Of Cleaning3%

“I noticed that my brushes just werent getting as clean”

Value For Money3%

“Not a huge deal”

Strength3%

“Works, rather flimsy”

Ease Of Use3%

“making it nearly impossible to use”

Smell2%

“the smell lingers”

Top return reasons

Size-Overall27%
Paint Quality13%
Value For Money12%
Quality-Overall11%
Advertised Vs Actual Product9%
Defective Material/Parts4%
Material Quality4%
Functionality-Overall3%
Thin2%
Leak-Proof2%