oil painting kit
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 6% kills the launch gate
Avg price
Great$65.36avg listing price — sweet spot $15–$100
Price range
Good$14.33–$153.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Good1,222.38avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$36K$36K/yr · 29K searches
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
27
Top-5 brand share
70%
Open market
24%
- ESRICH21%
- ARTALLY20%
- MEEDEN13%
- KEFF10%
- Norberg & Linden7%
- Modera5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
82Pcs Professional Oil Painting Set with Easel Box 24 Rich Oil Colors & 10 Hog Brushes Palette Knives Canvases Complete Art Supplies Kit for Beginners & Artists
ARTALLY$75.844.5★33 rev
KEFF Oil Paint Set for Adults and Kids - Art Supplies Painting Kits with 24 Oil Paints Stretched Canvas Art Easel Brushes Palette Knives and Paper Pad
KEFF$47.524.5★476 rev
ESRICH 166 Pcs Painting Set Painting Supplies with 96 Paint(Oil WatercolorGouache & Acrylic Paint) Metal and Wooden Easels Canvas Paper Pads 45 Paintbrushes etc. for Adults Kids Artists
ESRICH$100.254.6★1,076 rev
MEEDEN Oil Painting Kit Painting Sets with Sketch Easel Box Professional Art Paint Supplies Kit with Paint Brushes Palette Knives Canvases for Painting Supplies for Adults
MEEDEN$77.114.4★278 rev
XXL Oil Paint Set - 24 Paints 25 Brushes 1 Canvas and Art Palette - Oil Painting Supplies for Kids and Adults Paint Supplies
Norberg & Linden$39.324.5★1,100 rev
Newest
by launch date82Pcs Professional Oil Painting Set with Easel Box 24 Rich Oil Colors & 10 Hog Brushes Palette Knives Canvases Complete Art Supplies Kit for Beginners & Artists
ARTALLY$75.8433 rev
187Pcs Professional All-in-One Art Painting Kit with Aluminum & Beech Wood Easel 96 Acrylic Watercolor & Oil Paint Set Complete Art Supplies Painting Set for Adults Artists Beginners
ARTALLY$109.73238 rev
Artbreezing Mixed Media Art Set 55 Pack Painting Supplies Kit with Tabletop Sketch Box Easel and Various Accessories Complete Painting Set for Students Artists Beginners
Artbreezing$48.7877 rev
Artbreezing Acrylic Paint Set with Tabletop Easel Acrylic Paints Canvases Brushes Apron Storage Box All-in-One Giftable Art Set for All Skill Levels Ideal for Adults Kids Total 31-piece.
Artbreezing$36.8440 rev
DJAR 174 Pcs All-in-One Art Painting Set with Beech Wood Easel
DJAR$87.5589 rev
Trending
90-day click momentumESRICH 166 Pcs Painting Set Painting Supplies with 96 Paint(Oil WatercolorGouache & Acrylic Paint) Metal and Wooden Easels Canvas Paper Pads 45 Paintbrushes etc. for Adults Kids Artists
ESRICH$100.254.6★
Artbreezing Acrylic Paint Set with Tabletop Easel Acrylic Paints Canvases Brushes Apron Storage Box All-in-One Giftable Art Set for All Skill Levels Ideal for Adults Kids Total 31-piece.
Artbreezing$36.844.6★
Grabie 50 Colors Watercolor Paint Set Detail Paint Brush Included Watercolor Paints Painting Sets Art Supplies for Painting Travel Watercolor Set Amateur Hobbyists
Grabie$18.954.7★
82Pcs Professional Oil Painting Set with Easel Box 24 Rich Oil Colors & 10 Hog Brushes Palette Knives Canvases Complete Art Supplies Kit for Beginners & Artists
ARTALLY$75.844.5★
ESRICH Professional Acrylic Paint Set 60PCS with Painting Brushes Acrylic Paints Easel 4 Sizes Blank Canvases Palette Paint Knives Brush Cup and Art Sponges for Adults Hobbyists and Beginners
ESRICH$52.114.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Vibrant colors”
“Great quality set”
“good paint”
“Amazing Value”
“Great gift”
“Exactly what I wanted”
“Easy to use”
“Great portable set for ANYONE”
“Great size”
“fun painting”
What buyers complain about
“Paint amounts not generous”
“Very low quality brushes”
“all very very small except 1 flat brush”
“The colors seem to be inconsistent”
“First thing I noticed was how flimsy the plastic inserts were”
“had cracks in the wood”
“Strong chemical odor, poor performance”
“A bit of false advertising”
“Not a huge deal”
“Brushes are still crunchy after multiple cleanings”