oil paint sticks
Worth a lookShows low returns (1.0%), but brand-locked demand (top 5 brands take 87% of clicks) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Avg price
Incredible$37.73avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,303.63avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.01–$175.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+11.2%90-day search growth — must beat 0% to launch
Market size
Okay$194K$194K/yr · 134K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
79
Top-5 brand share
87%
Open market
8%
- R&F44%
- PHOENIX19%
- Jack Richeson12%
- SENNELIER7%
- Artecho5%
- Generic5%
- Open — no brand owns it (9 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 40 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
R&F Pigment Sticks Introductory Set of 6 (2810)
R&F$68.704.6★967 rev
PHOENIX Professional Oil Paint Stick - Set of 24 Colors 37ml Large Soft Water Soluable Oil Pastels Art Gift Pack Travel Set for Artists Gift for Painters
PHOENIX$68.854.1★116 rev
Handmade Paints - Professional Oil Pigment Stick Begin - Set of 3 19ml
R&F$17.074.6★203 rev
R&F Handmade Paints - Professional Oil Pigment Stick Painters Dozen Set of 12 Colors
R&F$175.394.6★967 rev
PHOENIX Professional Oil Paint Stick - Set of 6 Basic Colors 37ml Large Soft Water Soluable Pastels with Knife Gift for Oil Painter
PHOENIX$29.094.1★116 rev
Newest
by launch date
OilStick 3 Pack - 3D Printer Lubricant Brush for Linear Rails Lead Screws and Bearings PTFE-Infused Machine Oil ISO Grade 100 Bambu Maintenance Accessory
Generic$19.810 rev
Jack Richeson & Co Shiva Series Artist Grade Oilstiks Landscape Set 9 Color Palette Professional Oil Paint Sticks for Canvas Fabric Wood & Mixed Media
Jack Richeson$68.893 rev
Jack Richeson & Co Shiva Artist Grade Oilstiks Set 6 Neutral Landscape Colors (Antique White Wedgewood Blue Pewter Gray Yellow Ochre Celadon Green Barn Red) Professional Oil Paint Sticks for Canvas Fabric Wood & Mixed Media
Jack Richeson$43.620 rev
Artecho Extra Soft Oil Pastels 48 Colors Artist Grade
Artecho$17.2512 rev
Maries Oil Pastels Set Tin Box 48 Colors + 4 Bonus White Sticks Rich Pigments Smooth Soft Texture for Painting Drawing and Sketching - for Artists Beginners Students and Teachers (10 x 70 mm)
Marie's$22.3269 rev
Trending
90-day click momentumOilStick 3 Pack - 3D Printer Lubricant Brush for Linear Rails Lead Screws and Bearings PTFE-Infused Machine Oil ISO Grade 100 Bambu Maintenance Accessory
Generic$19.810.0★
Artecho Extra Soft Oil Pastels 48 Colors Artist Grade
Artecho$17.254.4★
Jack Richeson & Co Shiva Artist Grade Oilstiks Set 6 Neutral Landscape Colors (Antique White Wedgewood Blue Pewter Gray Yellow Ochre Celadon Green Barn Red) Professional Oil Paint Sticks for Canvas Fabric Wood & Mixed Media
Jack Richeson$43.620.0★
Jack Richeson & Co Shiva Series Artist Grade Oilstiks Landscape Set 9 Color Palette Professional Oil Paint Sticks for Canvas Fabric Wood & Mixed Media
Jack Richeson$68.894.7★
Mr. Pen- Oil Pastels for Artists 45 Pack Assorted Colors
Mr. Pen$7.174.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.2% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 2.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Soothing Fragrance”
“Great color choices”
“They are the quality, smoothness & colors that I was hoping for”
“Good Price”
“creamy and smooth”
“Absolutely love the diffuser set”
“easy to hold”
“As advertised”
“Very strong”
“Fits my engine perfectly”
What buyers complain about
“It smelled like straight chemicals”
“Does not fit”
“Horrible quality”
“Did not diffuse”
“Doesn't do the job”
“The white almost has no color”
“Not worth the price”
“They break easily”
“Too strong”
“Does not fit 07 dts”