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50

oil based pen

Worth a look

Shows low returns (0.9%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 78Growth 27Conversion 53Competition 44Returns 95Price range 91Avg price 95Brand share 0Review moat 40Quality gap 17

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Avg price

Incredible$24.75

avg listing price — sweet spot $15–$100

Price range

Great$13.45–$42.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.0M

$1.0M/yr · 937K searches

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,520.67

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+1.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 falling

Sellers

54

Top-5 brand share

100%

Open market

0%

  • Sharpie71%
  • JusArt29%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$100K20%$201K30%$301K40%$402K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.
25K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color32%

“Beautiful colors”

Quality-Overall12%

“Quality is nice and clear”

Value For Money7%

“GOOD FOR THE PRICE”

Ease Of Use5%

“Theyre SO easy to work with”

Paint Quality5%

“Good, bright paint”

Drawing Experience3%

“LOVEEEE perfect for drawing”

Pen/Pencil Quality3%

“It blends good between markers”

Soft Feel3%

“Smooth”

Sharpness2%

“Great markers by sharpie”

Advertised Vs Actual Product2%

“Works as intended”

What buyers complain about

Color25%

“the colors are somewhat muted”

Quality-Overall6%

“Not as good of quality as I expected”

Moist/Dry5%

“Some are dry”

Value For Money4%

“cost more”

Display Colors4%

“again, the assortment of colors incomplete to stand on its own”

Paint Quality3%

“it ran out of paint”

Dry/Empty Ink3%

“Dried out markers”

Durability2%

“Lids fall apart and crack”

Functionality-Overall2%

“Most dont work”

Advertised Vs Actual Product2%

“False advertising”

Top return reasons

Color18%
Value For Money11%
Advertised Vs Actual Product9%
Paint Quality8%
Functionality-Overall7%
Size-Overall6%
Display Colors5%
Product Condition5%
Dry/Empty Ink5%
Ink Refill3%