oil based colored pencils
Skip itSoft demand (-14.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Avg price
Good$13.19avg listing price — sweet spot $15–$100
Price range
Good$1.69–$31.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay$164K$164K/yr · 517K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad14,035.48avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
67
Top-5 brand share
79%
Open market
16%
- Soucolor25%
- KALOUR21%
- Crayola20%
- Kird Barken7%
- Yagol6%
- PRINA5%
- Open — no brand owns it (8 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Soucolor 72-Color Colored Pencils for Adult Coloring Books Soft Core Back to School Supplies Smooth Coloring Pencils for Kids Sketching Drawing Blending Shading Arts & Crafts Supplies Gift
Soucolor$10.824.7★30,292 rev
KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners
KALOUR$11.504.7★12,073 rev
Crayola Colored Pencils (36ct) Kids Pencil Set Pre-Sharpened Coloring Book Pencils for Kids & Adults Arts & Crafts Supplies Coloring Gift Ages 3+
Crayola$5.134.8★49,791 rev
Kird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults
Kird Barken$10.274.6★849 rev
Yagol Colored Pencils for Adult Coloring Books 72 Color Pencil Set Soft Core Color Pencils for Adult Coloring Book Coloring Pencils for Adults - Drawing Sketching Blending & Shading-Art Supplies.
Yagol$12.204.7★4,514 rev
Newest
by launch dateKird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults
Kird Barken$10.27849 rev
V-Opitos 48 Pack Colored Pencils Set Pre-sharpened Coloring Pencils for Kids Beginners Colored Pencils for Adult Coloring Books Ideal Art Supplies for Sketching Coloring & Painting
V-Opitos$7.39942 rev
iBayam Art Supplies 149-Pack Drawing Kit Painting Art Set Art Kits Gifts Box Arts and Crafts for Kids Girls Boys with Coloring Book Crayons Pastels Pencils Watercolor Pens & Cakes (Pink)
iBayam$12.512,638 rev
Shuttle Art 80 Colored Pencils Colored Pencils for Adult Coloring Soft Core Color Pencil Drawing Supplies for Adults Kids Artists Beginners Drawing Coloring Sketching
Shuttle Art$9.6726,530 rev
Yagol Colored Pencils for Adult Coloring Books 72 Color Pencil Set Soft Core Color Pencils for Adult Coloring Book Coloring Pencils for Adults - Drawing Sketching Blending & Shading-Art Supplies.
Yagol$12.204,514 rev
Trending
90-day click momentum
Caliart 176PCS Art Supplies Sketching Kit with 100 Sheets 3-Color Sketch Book Graphite Colored Charcoal Watercolor & Metallic Pencils Drawing Set Gifts for Adults Teens Girls Boys Kids
Caliart$25.714.8★
Cra-Z-Art Washable Crayons 24 Count for Kids Back to School Supply List Essential
Cra-Z-Art$1.694.6★
Kird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults
Kird Barken$10.274.6★
Crayola Erasable Colored Pencils (24ct) Kids Coloring Pencils for Coloring Books Assorted Colors Arts & Crafts Supplies Gifts Ages 6 7 8
Crayola$5.804.7★
V-Opitos 48 Pack Colored Pencils Set Pre-sharpened Coloring Pencils for Kids Beginners Colored Pencils for Adult Coloring Books Ideal Art Supplies for Sketching Coloring & Painting
V-Opitos$7.394.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.2% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 4.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing colors”
“Good quality and good container”
“Great deal”
“Great Pencils”
“So soft”
“As advertised”
“easy to work with”
“Durable and strong”
“Fun to use”
“A great drawing product”
What buyers complain about
“Dull color”
“Disappointed in the quality”
“Falls apart easily”
“they arent very sharp”
“Thought this would be worth the price”
“sometimes the tip breaks with very little pressure”
“disappointing the colors are so far off”
“And breaks apart fairly quickly”
“not as advertised”
“pretty disappointed in the size”