oatmeal soap base
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Great$22.09avg listing price — sweet spot $15–$100
Price range
Great$8.08–$46.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,314.07avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Market size
Bad$35K$35K/yr · 24K searches
Competition
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
14
Top-5 brand share
88%
Open market
4%
- Primal Elements29%
- Our Earth's Secrets17%
- EDSRDRUS16%
- Essencetics14%
- Skin Said Yes12%
- TinMeZor9%
- Open — no brand owns it (3 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Our Earths Secrets - Oatmeal 2 Lbs Melt and Pour Soap Base
Our Earth's Secrets$18.944.7★2,953 rev
Primal Elements Oatmeal Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 5 Pound
Primal Elements$25.934.7★6,865 rev
Essencetics Oatmeal Soap Base Melt and Pour 5lb SLS Free Organic Melt and Pour Soap Base for Soaps Making - Made from Natural Glycerin - Glicerina para Hacer Jabones Artesanales Organica
Essencetics$26.824.7★2,114 rev
Skin Said Yes 5Lb Oatmeal Soap Base - Bulk Melt and Pour Organic Soap Making Supplies - SLS/SLES Free No Palm Oil All Natural - Perfect for DIY Projects Gentle on Skin Moisturizing
Skin Said Yes$30.994.6★2,244 rev
Primal Elements Oatmeal - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 2 Pound
Primal Elements$11.494.7★917 rev
Newest
by launch date
HIGHLOONG CAMYOD Soothing Oatmeal Soap Base 15 oz 5x8 Grid Pre-Cut Melt and Pour Soap Gentle Cleansing & Calming Relief for Handmade Soap
HIGHLOONG$8.084 rev
EDSRDPLT 1 lb Unscented Glycerin Soap Base Melt and Pour Soap Base for DIY Crafting Easy Cut Smooth Melt & Clean Pour (Oatmeal Milk 1 Pound)
EDSRDPLT$9.4229 rev
5lb Glycerin Soap Base - Scented Melt and Pour Soap Base for DIY Crafting Easy to Cut Vegan and Cruelty-Free Moisturizing and Gentle on Skin for Soap Making Supplies (Oatmeal Milk 5 Pound)
EDSRDRUS$25.00334 rev
TinMeZor 5.2LB Oatmeal soap base DIY Handmade with Oatmeal Milk Melt and Pour Soap for Crafting and Making Vegan Easy to Cut
TinMeZor$24.18510 rev
TinMeZor 10LB Oatmeal soap base for DIY Handmade Soap making with Oatmeal Milk Melt and Pour for Crafting and Making Vegan Easy to Cut
TinMeZor$38.55510 rev
Trending
90-day click momentumHIGHLOONG CAMYOD Soothing Oatmeal Soap Base 15 oz 5x8 Grid Pre-Cut Melt and Pour Soap Gentle Cleansing & Calming Relief for Handmade Soap
HIGHLOONG$8.083.8★
TinMeZor 10LB Oatmeal soap base for DIY Handmade Soap making with Oatmeal Milk Melt and Pour for Crafting and Making Vegan Easy to Cut
TinMeZor$38.554.7★
EDSRDPLT 1 lb Unscented Glycerin Soap Base Melt and Pour Soap Base for DIY Crafting Easy Cut Smooth Melt & Clean Pour (Oatmeal Milk 1 Pound)
EDSRDPLT$9.424.3★
EDSRDRUS 2lb Scent Soap Base DIY Handmade with Oatmeal Milk & Coconut Oil Moisturizing Melt and Pour Soap Base
EDSRDRUS$13.884.6★
Primal Elements Oatmeal Soap Base - Moisturizing Melt and Pour Glycerin Base for Crafting Easy to Cut - 10 Pound
Primal Elements$46.424.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The bars I make look high quality”
“easy to use”
“It was soft”
“It blends well with fragrances”
“Great lather fast shipping”
“moisturized after ever use”
“As described”
“feels very clean afterwards”
“I found the price to be very fair”
“Lathers nicely, rinses clean, and leaves skin sof”
What buyers complain about
“Very strong smell”
“Does not melt easily nor does it lather up”
“Not worth the money”
“Incorrect website description”
“I am very dissatisfied with the quality of this product”
“Sets up too quickly”
“This means the base was subject to moisture”
“weighed it because it seemed very small”
“made my designs horrible”
“Skin allergy and burn”