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nymo beading thread

Skip it44/100

a small market ($40K/yr) — nymo beading thread doesn't clear our bar today.

Market/yr

$40K

Growth (1y)

+149.7%

Products

23

Brands

8

was 12 a year ago

Sellers

28

Price range

$6.67–$33.18

Returns

1.0%

Rating

4.5★

44/100

Skip it

Scored 44/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
2
×0.30
Growth
71
×0.30
Competition
48
×0.20
Quality gap
37
×0.10
Returns
92
×0.10

Demand

Weekly Amazon search volume, last 21 weeks — +149.7% year over year.
1K744.5Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Competition

45%The Beadsmith
  • The Beadsmith45%
  • Pentel20%
  • Nymo19%
  • John Bead9%
  • Miyuki3%
  • Coats2%
  • Other (2 brands)3%

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them. 8 brands and 28 sellers compete here.

Brands

8 falling

was 12 a year ago

Sellers

28

Top 5 brand share

95%

#ProductBrandPriceRatingReviewsClick shareTrend
12John Bead$10.874.6★2902%rising

Product shelf

All 23 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Strength21%

“Solid product”

Quality-Overall20%

“Good quality, perfect for bead weaving”

Advertised Vs Actual Product11%

“Just exactly how it's described”

Durability9%

“it's holding up really well”

Color7%

“It comes in a lot of colors its my go to for all my hand beading”

Wire Tangling7%

“This John Bead Good Thread doesn't tangle, doesn't fray, and is a cinch to thread through even the fine needles I use for size 15 beads”

Value For Money6%

“I do know that this is the best price I've paid for thread”

Ease Of Use5%

“Easy to use”

Paint Quality3%

“Perfect for Beading on Canvas”

Efficiency3%

“works”

What buyers complain about

Thickness20%

“This is an issue because the size 0 is so thin”

Value For Money17%

“not worth price”

Durability17%

“Broke very easily”

Advertised Vs Actual Product11%

“talk about misleading”

Size-Overall11%

“Wrong size”

Quality-Overall2%

“The bracelet wasn't well made”

Top return reasons

  • Advertised Vs Actual Product17%
  • Thin16%
  • Size-Overall16%
  • Value For Money10%
  • Quality-Overall7%
  • Functionality-Overall6%
  • Strength3%
  • Product Condition3%
  • Material Quality3%
  • Durability3%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.