nupastel
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$51.41avg listing price — sweet spot $15–$100
Price range
Great$14.80–$110.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 6% kills the launch gate
Review moat
Good635.75avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Market size
Bad$52K$52K/yr · 28K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
17
Top-5 brand share
100%
Open market
0%
- Prismacolor93%
- Koh-I-Noor4%
- Charvin3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Prismacolor Premier Nupastels Firm Pastel Color Sticks 36 Count - For Textures Blending Shading
Prismacolor$38.524.7★1,412 rev
27055 Premier NuPastel Firm Pastel Color Sticks 96-Count Multicolor (1-Pack)
Prismacolor$97.564.6★151 rev
Prismacolor Premier NuPastel Firm Pastel Color Sticks 96 Pack
Prismacolor$110.014.8★572 rev
Prismacolor 27049 Premier NuPastel Firm Pastel Color Sticks 24-Count
Prismacolor$28.254.7★1,421 rev
Prismacolor NuPastel Sets Standard Assortment Set of 24
Prismacolor$27.954.8★246 rev
Newest
by launch date27055 Premier NuPastel Firm Pastel Color Sticks 96-Count Multicolor (1-Pack)
Prismacolor$97.56151 rev
Charvin Artist Colored Chalk Pastels (Set of 48) - Water Soluble Assorted Pastel Color Sticks for Wet & Dry Painting
Charvin$26.41447 rev
Koh-I-Noor GIOCONDA 8112 Hard Pastel Pencils for the Artist (Pack of 12)
Koh-I-Noor$14.8036 rev
Prismacolor Premier Nupastels Firm Pastel Color Sticks 36 Count - For Textures Blending Shading
Prismacolor$38.521,412 rev
Prismacolor Premier NuPastel Firm Pastel Color Sticks 96 Pack
Prismacolor$110.01572 rev
Trending
90-day click momentumPrismacolor Premier NuPastel Firm Pastel Color Sticks 96 Pack
Prismacolor$110.014.8★
Prismacolor Premier Nupastels Firm Pastel Color Sticks 36 Count - For Textures Blending Shading
Prismacolor$38.524.7★
Koh-I-Noor GIOCONDA 8112 Hard Pastel Pencils for the Artist (Pack of 12)
Koh-I-Noor$14.804.5★
Prismacolor Premier Nupastel Firm Pastel Color Sticks Adult Coloring 48 Pack
Prismacolor$67.754.7★
27055 Premier NuPastel Firm Pastel Color Sticks 96-Count Multicolor (1-Pack)
Prismacolor$97.564.6★
Demand & seasonality
Weekly Amazon search volume, last 93 weeks — -16.3% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are vibrant”
“These color sticks are high quality”
“Good Price”
“Reliable”
“I Love love love my prismacolor pencils”
“are smooth on the paper”
“easy to use”
“Middle soft product”
“no residue in that slot”
“they seem to last a long time”
What buyers complain about
“Break easily”