number stencils
Skip itPrices mostly outside the sweet spot ($5.21–$15.53) — this niche doesn't clear our bar today.
Review moat
Good598.45avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 6% kills the launch gate
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Growth
Good+32.3%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Bad$8.59avg listing price — sweet spot $15–$100
Market size
Bad$56K$56K/yr · 106K searches
Price range
Bad$5.21–$15.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
14
Top-5 brand share
86%
Open market
11%
- Denylo pro35%
- Nuesaurd26%
- HZMM14%
- REOLAN7%
- YEAJON4%
- Aleks Melnyk3%
- Open — no brand owns it (6 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
3 4 5 Inch Number Stencils 30Pcs Plastic Reusable Washable Curb Stencil Kit for Address Painting 0-9 Large Number Custom Stencils Digital Templates for Spray Painting DIY Crafts Address Signs
Nuesaurd$8.154.4★45 rev
4 Inch Number Stencils Plastic Number Stencils Reusable Digital Painting Templates for Cake Stencil Address Templates
Denylo pro$7.124.5★781 rev
5 Inch Number Stencils Plastic Number Stencils Reusable Digital Painting Templates for Cake Stencil Address Templates
Denylo pro$7.014.4★357 rev
6 Inch Number Stencils Plastic Number Stencils Reusable Digital Painting Templates for Cake Stencil Address Templates
Denylo pro$8.224.5★781 rev
4 6 8 Inch Number Stencils 30Pcs Plastic Stencils Reusable Washable Curb Stencil Kit for Address Painting 0-9 Large Number Stencil Digital Templates for Spray Painting DIY Crafts Address Signs
Nuesaurd$8.084.8★25 rev
Newest
by launch date
30PCS Number Stencils 3 4 5 Inch Plastic Number Stencils Reusable Paint Templates 0-9 Address Number Templates Curb Number Stencil for Fabric Spray Painting Mailbox Signs Wall Door Road Parking Lot
Nuesaurd$7.998 rev
4 6 8 Inch Number Stencils 30Pcs Plastic Stencils Reusable Washable Curb Stencil Kit for Address Painting 0-9 Large Number Stencil Digital Templates for Spray Painting DIY Crafts Address Signs
Nuesaurd$8.0825 rev
3 4 5 Inch Number Stencils 30Pcs Plastic Reusable Washable Curb Stencil Kit for Address Painting 0-9 Large Number Custom Stencils Digital Templates for Spray Painting DIY Crafts Address Signs
Nuesaurd$8.1545 rev
4 Inch Plastic Number Stencils Kit 0-9 Reusable Address & Digital Number Painting Templates for Cake Mailbox Road Parking Lot Door Truck Signs
HZMM$5.65538 rev
20pcs 4 Inch Plastic Number Stencils (0-9) for House Numbers Reusable Curb Stencil Kit for Address Painting Mailbox DIY Spray Paint Stencil for Wall Wood Fabric Sign
KBPNO$8.7323 rev
Trending
90-day click momentum30PCS Number Stencils 3 4 5 Inch Plastic Number Stencils Reusable Paint Templates 0-9 Address Number Templates Curb Number Stencil for Fabric Spray Painting Mailbox Signs Wall Door Road Parking Lot
Nuesaurd$7.994.7★
1/3 1/2 3/4 1 2 Inch Letter Stencils for Painting 28 Pack Reusable Plastic Alphabet and Number Stencils for Crafts Art Projects
Duozea$12.974.6★
WISYOK 1 Inch 36 Pcs Letter Stencils and Numbers Reusable Plastic Alphabet Art Craft Templates for Wood Wall Fabric Rock Signage Cake DIY
WISYOK$5.214.4★
4 6 8 Inch Number Stencils 30Pcs Plastic Stencils Reusable Washable Curb Stencil Kit for Address Painting 0-9 Large Number Stencil Digital Templates for Spray Painting DIY Crafts Address Signs
Nuesaurd$8.084.8★
4 Inch Plastic Number Stencils Kit 0-9 Reusable Address & Digital Number Painting Templates for Cake Mailbox Road Parking Lot Door Truck Signs
HZMM$5.654.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +32.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“the kit feels fair for the variety”
“Size is perfect”
“good value”
“Easy to use”
“sturdy enough to stay flat”
“After multiple uses with spray paint and markers, theyve held up well and clean easily”
“Accurate description”
“They seem very durable”
“They're reusable”
“Easy installation”
What buyers complain about
“Light weight thin plastic”
“Incorrect Sizing”
“They were a little hard to bend”
“My only complaint is that the material isnt clear”
“Very thin”
“Not good with dry erase markers”
“Misinformation”
“Did not work great using spray paint - even though it was an inverted spray can”
“Poor Quality”
“Thick M, W, thin E, not clean”