nightmare before christmas diamond painting
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Great410.94avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.37avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.46–$141.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-20.6%90-day search growth — must beat 0% to launch
Market size
Bad$33K$33K/yr · 90K searches
Competition
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
27
Top-5 brand share
56%
Open market
39%
- AIBOERL19%
- VCLKDIY10%
- Eterkosu10%
- Bysincy10%
- SJDIYSTORE7%
- CAMOYAI6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Halloween Jack and Sally Diamond Art Kits for Adults 5D Diamond Painting Kits for Adults Beginners DIY Full Round Drill Diamond Dot Painting Gem Art Kits for Adult Home Wall Decor 13.8x13.8 Inch
VCLKDIY$7.974.8★113 rev
Halloween Diamond Art Painting Kits for Adults - Jack and Sally DIY 5D Paint with Diamonds Gem Art Painting Kits DIY Nightmare Before Christmas Round Full Drill Diamond Dots Paintings Adult Crafts
Eterkosu$8.804.7★423 rev
DIY Diamond Painting Jack and Sally Halloween 12x16Inch Full Round Drill Kits Nightmare Before Christmas Cross Stitch Mosaic Art for Adults Relax & Home Wall Decor Festival Gift
Bysincy$10.104.7★3,251 rev
Halloween Skeleton King 5D Diamond Art Kits for Adults DIY Full Round Drill Skull Jack Diamond Painting Kit for Beginners Scary Halloween Gem Art Paint by Diamonds Easy Home Wall Decor 12X16 Inch
SJDIYSTORE$6.944.8★108 rev
AIBOERL 3 Pack Diamond Painting Kits for Adults Halloween DIY 5D Diamond Art Kits Full Drill Diamond Dots Paintings with Diamonds Gem Art and Crafts Home Decor 12x16inch
AIBOERL$13.884.7★448 rev
Newest
by launch date
Halloween Large Diamond Art Kits for Adults Christmas Vintage Diamond Painting Kits for Beginner Diamond Dots Full Drill Crafts for Gem Art Home Wall Decor for Teens Girls 5D DIY 15 .727.5in
LEZHIJIA$9.2114 rev
VIGEGU Halloween Diamond Art Kits for Adults Beginners The Nightmare Before Christmas Diamond Painting Kits for Adults 5D Full Drill DIY Diamond Dot Gem Art Kit Wall Home Decor Arts Craft 12x16 inch
VIGEGU$6.4665 rev
Jack and Sally Pumpkin Flower Diamond Art Kits for Adults 5D Diamond Painting Kits for Adults Beginners DIY Full Round Drill Diamond Dot Painting Gem Art Kits for Adult Home Wall Decor 11.8x15.7 Inch
LKHMVCA$8.988 rev
Jack and Sally Moon Diamond Art Kits for Adults 5D Diamond Painting Kits for Adults Beginners DIY Full Round Drill Diamond Dot Painting Gem Art Kits for Adult Home Wall Decor 13.8x13.8 Inch
LKHMVCA$8.978 rev
Halloween Jack and Sally Bat Diamond Art Painting Kits for Adults Diamond Painting Kits for Adults Beginners 5D DIY Full Drill Diamond Dot Gem Art Kits for Adult Home Wall Decor 13.8x13.8 Inch
AWLNKMC$8.753 rev
Trending
90-day click momentumHalloween Large Diamond Art Kits for Adults Christmas Vintage Diamond Painting Kits for Beginner Diamond Dots Full Drill Crafts for Gem Art Home Wall Decor for Teens Girls 5D DIY 15 .727.5in
LEZHIJIA$9.214.5★
Jack and Sally Pumpkin Flower Diamond Art Kits for Adults 5D Diamond Painting Kits for Adults Beginners DIY Full Round Drill Diamond Dot Painting Gem Art Kits for Adult Home Wall Decor 11.8x15.7 Inch
LKHMVCA$8.984.7★
GQYCZZ Halloween DIY 5D Diamond Painting Kits for Adults Beginners Full Round Drill Kits Nightmare Before Christmas Mosaic Art for Adults Relax & Home Wall Decor Festival Gift with 12x16Inch
GQYCZZ$7.204.7★
Halloween Jack and Sally Bat Diamond Art Painting Kits for Adults Diamond Painting Kits for Adults Beginners 5D DIY Full Drill Diamond Dot Gem Art Kits for Adult Home Wall Decor 13.8x13.8 Inch
AWLNKMC$8.755.0★
VIGEGU Halloween Diamond Art Kits for Adults Beginners The Nightmare Before Christmas Diamond Painting Kits for Adults 5D Full Drill DIY Diamond Dot Gem Art Kit Wall Home Decor Arts Craft 12x16 inch
VIGEGU$6.464.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fun gift”
“Love the colors”
“Easy to use”
“tray good quality”
“Exactly as described”
“Fun and easy project”
“Completely gorgeous and easy to do well designed”
“Good deal”
“Love the easy set up”
“the picture is clear”
What buyers complain about
“Color codes are a bit weird”
“The quality of the boards are a little cheap”
“chart is difficult to read”
“The were a lot of drills that were undersized or oversized”
“Zero stickiness”
“There is no clarity in the print”
“The gems themselves arent cut clean”
“the way the picture is turning out is absolutely horrific”
“there was 3 large folds from top to bottom which did not fully lay flat after the drills were applied so I could not display it in the frame without the glass”