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newsprint paper

Worth a look

Shows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 49Growth 20Conversion 76Competition 67Returns 90Price range 77Avg price 81Brand share 69Review moat 36Quality gap 23

Returns

Great1.2%

return rate — above 6% kills the launch gate

Avg price

Great$17.59

avg listing price — sweet spot $15–$100

Price range

Great$6.06–$45.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$266K

$266K/yr · 209K searches

Review moat

Okay2,880.82

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.3%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

94

Top-5 brand share

64%

Open market

28%

  • Bryco Goods22%
  • Strathmore13%
  • Pacon12%
  • WAUPPY8%
  • Shinok8%
  • Canson8%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$8K6%$16K9%$24K12%$32K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 33 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.
6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Great quality and amount of sheets”

Value For Money13%

“Great deal”

Paper Quality11%

“Excellent paper”

Advertised Vs Actual Product11%

“Exactly as advertised”

Size-Overall10%

“Size is generous”

Ease Of Use6%

“Easy to use”

Thickness4%

“Sheets are thick, easy to use and shape, durable”

Durability4%

“Sheets are thick, easy to use and shape, durable”

Portability3%

“Easy to Use and transport”

Strength2%

“It does not feel flimsy”

What buyers complain about

Size-Overall21%

“Not the right size”

Thickness13%

“Its not very thick”

Paper Quality13%

“Thin Paper”

Value For Money11%

“Not worth the price”

Advertised Vs Actual Product7%

“Deceptive advertising”

Quality-Overall3%

“Not good quality”

Print Quality3%

“Not newsprint”

Smell3%

“Bad smell”

Color2%

“NOT white”

Strength1%

“fragile wine glasses”

Top return reasons

Size-Overall43%
Value For Money12%
Advertised Vs Actual Product10%
Thin8%
Paper Quality7%
Thickness2%
Color2%
Quality-Overall2%
Defective Material/Parts2%
Smell1%