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42

newsprint pad 18x24

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Soft demand (-50.4% this quarter) — this niche doesn't clear our bar today.

Market size 16Growth 0Conversion 79Competition 40Returns 89Price range 76Avg price 92Brand share 42Review moat 40Quality gap 23

Avg price

Great$21.71

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 6% kills the launch gate

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Price range

Great$7.47–$38.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,510.84

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$62K

$62K/yr · 36K searches

Growth

Bad-50.4%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

60

Top-5 brand share

80%

Open market

17%

  • Strathmore58%
  • Canson8%
  • UDAREIT6%
  • WAUPPY5%
  • Colorations4%
  • Wht2Pack4%
  • Open — no brand owns it (7 brands, 17%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$6K15%$9K20%$12K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -50.4% search growth over the last 90 days.
4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Aug, Sep · busiest ÷ quietest = 4.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Good quality”

Value For Money16%

“a lot cheaper than the pet store”

Advertised Vs Actual Product15%

“Its exactly what I was looking for”

Size-Overall10%

“Great size”

Efficiency6%

“Its effective”

Ease Of Use5%

“Easy to use”

Thickness4%

“Solid thickness”

Durability4%

“Does not rip too too easy”

Strength3%

“Solid”

Correct Contents2%

“Good amount”

What buyers complain about

Thickness23%

“I thought it would be thicker”

Print Quality20%

“Not newsprint”

Size-Overall17%

“not the same size”

Brightness/Shine/Glow7%

“be aware it's not very bright”

Value For Money7%

“not worth the money”

Quality-Overall6%

“Not the same quality”

Smell3%

“Great size although this time they had a peculiar smell”

Paper Quality3%

“This packing paper is very thin”

Weight Heavy2%

“This is heavier weight”

Top return reasons

Size-Overall39%
Value For Money14%
Thin10%
Advertised Vs Actual Product9%
Paper Quality4%
Quality-Overall3%
Defective Material/Parts3%
Color3%
Material Quality3%
Thickness2%