newspaper wrapping paper
Skip itSoft demand (-72.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 6% kills the launch gate
Review moat
Good642.25avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay$5.77–$22.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.99avg listing price — sweet spot $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$22K$22K/yr · 65K searches
Growth
Bad-72.9%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
23
Top-5 brand share
74%
Open market
22%
- Larcenciel28%
- RUSPEPA24%
- LeZakaa11%
- WRAPAHOLIC5%
- kawaarashi5%
- GvoyTiuue5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 40 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RUSPEPA 20 Sheets Kraft Newspaper Flower Wrapping Paper Reversible Floral Bouquet Paper Black Font Kraft Newsprint Design for Birthday Florist Supply Wedding Valentines Day Mothers Day and DIY
RUSPEPA$8.044.6★108 rev
Larcenciel Vintage Newspaper Tissue Paper Roll | 17x33 Black White Old News Print Wrapping Tissue Paper for Gift Bags Gift Wrap Flower Packaging Craft Projects Wedding Birthday Holiday Decor
Larcenciel$10.874.3★169 rev
Larcenciel 100 Sheet Vintage Newspaper Tissue Paper Old News Print Gift Wrapping Tissue Paper for Gift Bags Packaging Black Beige Art Tissue for Wedding Birthday Party Holiday Decor Craft 20x14inch
Larcenciel$10.604.6★798 rev
Larcenciel Vintage Newspaper Tissue Paper Roll | 17x33 Beige Black Old News Print Wrapping Tissue Paper for Gift Bags Gift Wrap Flower Packaging Craft Projects Wedding Birthday Holiday Decor
Larcenciel$12.294.3★169 rev
LeZakaa 20 Sheets Kraft Newsprint Flower Wrapping Paper - Reversible Floral Bouquet Paper - White Newsprint Design for Valentines Day Mothers Day Parties Birthdays Weddings Baby Shower
LeZakaa$7.554.7★219 rev
Newest
by launch date
RUSPEPA 250 Years Anniversary Patriotic Wrapping Paper Roll Vintage Newspaper Independence Day Kraft Gift Wrap with Statue of Liberty Design for 4th of July
RUSPEPA$9.5892 rev
100 Sheets Vintage Newspaper Tissue Paper 20 x 14Inch Old Newsprint Gift Wrapping Tissue Paper Newspaper Art Tissue Paper for Wedding Birthday Party Gift Wrap DIY Crafts
Tnoeuz$13.890 rev
Tnoeuz 18 Pack Vintage Newspaper Wrapping Paper Retro Old Newspaper Wrapping Paper Sheets Gift Wrap Paper for Birthday Christmas Valentines Day Gift Packing DIY Crafts
Tnoeuz$12.750 rev
RUSPEPA 10 Sheets Kraft Newspaper Mothers Day Flower Wrapping Paper Rustic Retro Brown Best Mom Ever Vintage Newspaper Style Kraft Floral Bouquet Wrap for Florist Mom Grandma Wife Mothers Day
RUSPEPA$9.6218 rev
RUSPEPA 60th Vintage Birthday Newspaper Wrapping Paper Roll Mini Roll Vintage 1966 The Year You Were Born Retro Newspaper White Kraft Gift Wrap for Adult Milestone Birthday 17 Inches x 16.4 Feet
RUSPEPA$11.1712 rev
Trending
90-day click momentum
RUSPEPA 10 Sheets Kraft Newspaper Graduation Flower Wrapping Paper Vintage Brown The Graduation Times Design with Cap & Diploma Kraft Floral Bouquet Wrap for Florist 2026 Graduates Party
RUSPEPA$9.504.9★
100 Sheets Vintage Newspaper Tissue Paper 20 x 14Inch Old Newsprint Gift Wrapping Tissue Paper Newspaper Art Tissue Paper for Wedding Birthday Party Gift Wrap DIY Crafts
Tnoeuz$13.890.0★
RUSPEPA 10 Sheets Kraft Newspaper Mothers Day Flower Wrapping Paper Rustic Retro Brown Best Mom Ever Vintage Newspaper Style Kraft Floral Bouquet Wrap for Florist Mom Grandma Wife Mothers Day
RUSPEPA$9.624.9★
Tnoeuz 18 Pack Vintage Newspaper Wrapping Paper Retro Old Newspaper Wrapping Paper Sheets Gift Wrap Paper for Birthday Christmas Valentines Day Gift Packing DIY Crafts
Tnoeuz$12.750.0★
RUSPEPA 250 Years Anniversary Patriotic Wrapping Paper Roll Vintage Newspaper Independence Day Kraft Gift Wrap with Statue of Liberty Design for 4th of July
RUSPEPA$9.584.8★
Demand
Weekly Amazon search volume, last 30 weeks — -72.9% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The tissue paper itself is a very high-quality”
“perfect size for my needs”
“Good price”
“The paper was good it was clean”
“Book gift giving”
“What I needed”
“Easy to use”
“Holds up well”
“Solid thickness”
“Very sturdy and easy to fold”
What buyers complain about
“Not the right size”
“The paper itself is thick”
“It seems expensive to me”
“Small pack of paper”
“Bad smell”
“Not as dark as I expected”
“fragile wine glasses”
“the tissue paper was completely dry”
“This is definitely not a waterproof wrap for florals”
“Not grease proof”