newspaper
Skip itSoft demand (-73.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 6% kills the launch gate
Price range
Good$5.94–$31.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.93avg listing price — sweet spot $15–$100
Review moat
Okay2,094.7avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$135K$135K/yr · 326K searches
Growth
Bad-73.7%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
24 rising
Sellers
30
Top-5 brand share
67%
Open market
29%
- Bryco Goods17%
- RUSPEPA17%
- Larcenciel15%
- MUMULULU12%
- WAUPPY6%
- Donyang4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RUSPEPA 20 Sheets Kraft Newspaper Flower Wrapping Paper Reversible Floral Bouquet Paper White Kraft Newsprint Design for Birthday Florist Supply Wedding Valentines Day Mothers Day and DIY
RUSPEPA$8.314.6★108 rev
144 PCS Junk Journal Pages Vintage Kraft Magazine Writing Paper Magazine Trash Newspaper Magazine Vintage Paper Scrapbooks and PaperCuts Decorate DIY Craft Background Paper
MUMULULU$9.814.4★252 rev
Bryco Goods Newsprint Packing Paper Sheets for Moving - 1.5lb - 50 Sheets of Newspaper Paper - Wrapping and Protecting Fragile Items Box Filler Shipping Supplies - 27 x 17 - Made in the USA
Bryco Goods$8.424.8★20,266 rev
Larcenciel Vintage Newspaper Tissue Paper Roll | 17x33 Black White Old News Print Wrapping Tissue Paper for Gift Bags Gift Wrap Flower Packaging Craft Projects Wedding Birthday Holiday Decor
Larcenciel$10.874.3★169 rev
WAUPPY 70 Sheets Newsprint Packing Paper Sheets for Moving Shipping Box Filler Wrapping and Protecting Fragile Items 1.8 Lbs (26 x 15)
WAUPPY$11.454.6★5,156 rev
Newest
by launch date
100 Sheets Vintage Newspaper Tissue Paper 20 x 14Inch Old Newsprint Gift Wrapping Tissue Paper Newspaper Art Tissue Paper for Wedding Birthday Party Gift Wrap DIY Crafts
Tnoeuz$13.890 rev
1 Roll of Vantage Newspaper Tissue Paper Mini Roll 17 in x 98.4 Ft Retro Magazine Newspaper Patterns Gift Wrapping Paper for Valentines Day DIY Crafts Wedding Birthday Anniversaries Party Supplies
GvoyTiuue$11.3114 rev
Yucenora 144 PCS Vintage Junk Journal Pages Handmade Scrapbook Sheets Newspaper Magazine Decorate DIY Craft Background Paper for Scrapbooking
Yucenora$8.905 rev
Larcenciel Vintage Newspaper Tissue Paper Roll | 17x33 Beige Black Old News Print Wrapping Tissue Paper for Gift Bags Gift Wrap Flower Packaging Craft Projects Wedding Birthday Holiday Decor
Larcenciel$12.29169 rev
Larcenciel Vintage Newspaper Tissue Paper Roll | 17x33 Black White Old News Print Wrapping Tissue Paper for Gift Bags Gift Wrap Flower Packaging Craft Projects Wedding Birthday Holiday Decor
Larcenciel$10.87169 rev
Trending
90-day click momentum100 Sheets Vintage Newspaper Tissue Paper 20 x 14Inch Old Newsprint Gift Wrapping Tissue Paper Newspaper Art Tissue Paper for Wedding Birthday Party Gift Wrap DIY Crafts
Tnoeuz$13.890.0★
WRAPAHOLIC 20 Sheets Kraft Newspaper Flower Wrapping Paper - 19.6 x 27.5 inch White Font Vintage Newsprint Design Reversible Floral Bouquet Wrapping Paper for Florist Supply Wedding Birthday Gift DIY
WRAPAHOLIC$6.934.5★
Yucenora 144 PCS Vintage Junk Journal Pages Handmade Scrapbook Sheets Newspaper Magazine Decorate DIY Craft Background Paper for Scrapbooking
Yucenora$8.904.5★
Bryco Goods Newsprint Packing Paper Sheets for Moving - 1.5lb - 50 Sheets of Newspaper Paper - Wrapping and Protecting Fragile Items Box Filler Shipping Supplies - 27 x 17 - Made in the USA
Bryco Goods$8.424.8★
WAUPPY 70 Sheets Newsprint Packing Paper Sheets for Moving Shipping Box Filler Wrapping and Protecting Fragile Items 1.8 Lbs (26 x 15)
WAUPPY$11.454.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -73.7% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 7.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The tissue paper itself is a very high-quality”
“Great value”
“Beautiful paper”
“Exactly as advertised”
“Perfect size for my collection items”
“Easy to use”
“Sheets are thick, easy to use and shape, durable”
“Solid thickness”
“Easy to Use and transport”
“has a unique design”
What buyers complain about
“Not the right size”
“Thin paper”
“It seems expensive to me”
“This packing paper is very thin”
“Deceptive advertising”
“Its cheap and you run the risk of typos despite checking your product”
“Bad smell”
“Tiny newsprint”
“the tissue paper was completely dry”
“Thin and small”