neon paint
Worth a lookShows no brand lock-in (top 5 brands take 52% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great52%top-5 brand share — no brand owns this niche
Avg price
Great$17.93avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 6% kills the launch gate
Price range
Great$0.57–$59.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$299K$299K/yr · 422K searches
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+14.8%90-day search growth — must beat 0% to launch
Review moat
Okay3,547.5avg incumbent reviews — the moat a new listing must climb
Competition
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
83
Top-5 brand share
52%
Open market
42%
- milo13%
- ABEIER11%
- Artme11%
- Nicpro10%
- Cra-Z-Art7%
- FolkArt6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 50 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ARTME Glow in The Dark Paint 10 Bright Colors 60ml/2oz Blacklight Paint Set Neon Craft Paint Acrylic Glow Fluorescent Paint Perfect for Art Painting DIY projects Halloween and Christmas Decoration
Artme$19.504.2★410 rev
ABEIER Glow in the Dark Acrylic Paint - 10 Bright Colors (60ml/2oz) Long Lasting Glow Fluorescent Paint for DIY Projects Halloween Easter Christmas Decorations
ABEIER$21.084.1★841 rev
milo Fluorescent Acrylic Paint Set of 6 Colors | 4 oz Bottles | Student Neon Colors Acrylics Painting Pack | Made in the USA | Non-Toxic Art & Craft Paints for Artists Kids & Hobby Painters
milo$22.764.5★2,592 rev
Nicpro 6 Colors Fluorescent Acrylic Paint Set (4 oz 120 ml) Glow in the Black Light Non-Toxic & Vibrant Neon Paint for Neon Party Decoration DIY Project on Multi-Surface Canvas Rock Wood Craft
Nicpro$24.764.5★149 rev
FolkArt 4 Bottle Multi-Surface Acrylic Paint Set 2oz Neon Blacklight Colors
FolkArt$8.084.5★576 rev
Newest
by launch date
Nicpro 6 Colors Fluorescent Washable Paint Set for Kid (4 oz 120ml) Glow in the Black Light Non Toxic Neon Tempera Paints for Art Craft DIY Poster & Finger Paint School Home Classroom Party
Nicpro$20.9441 rev
X ARTY HUB Glow in the Dark Paint Set 15 Bright Colors (2 fl oz Each) with 2 Brushes UV Black Light & Luminous Acrylic Paint Set for Fabric Plastic Rocks DIY Crafts Wall Art Outdoor Decor
X ARTY HUB$24.8745 rev
Colorful Artist Fluorescent Acrylic Paint Set 6 Pack 0.74oz - Glow in Black Light Non-Toxic Neon Paint for Party Decor & Multi-Surface DIY Crafts
Colorful$11.6180 rev
Cra-Z-Art Classic Washable Paint 4oz 8ct POP! Neon Bright and Bold Colors for Arts & Crafts School Projects Creative Play & More! Made in USA
Cra-Z-Art$11.731,224 rev
TFIVE Fluorescent Paint Markers 8 Colors Neon UV Paint Pens for Blacklight - Oil-Based Medium Tip Waterproof Permanent Marker Pens for Rock Painting DIY Art Crafts Scrapbooking Glass Windows
TFIVE$11.09206 rev
Trending
90-day click momentumNicpro 6 Colors Fluorescent Washable Paint Set for Kid (4 oz 120ml) Glow in the Black Light Non Toxic Neon Tempera Paints for Art Craft DIY Poster & Finger Paint School Home Classroom Party
Nicpro$20.944.4★
Colorful Artist Fluorescent Acrylic Paint Set 6 Pack 0.74oz - Glow in Black Light Non-Toxic Neon Paint for Party Decor & Multi-Surface DIY Crafts
Colorful$11.614.1★
Apple Barrel Acrylic Paint in Assorted Colors (2 oz) 20492 Neon Blue
Apple Barrel$0.574.7★
Nicpro 6 Colors Fluorescent Acrylic Paint Set (8.45 oz) Glow in the Black Light Non-Toxic & Vibrant Neon Paint for Neon Party Decoration DIY Project on Multi-Surface Canvas Rock Wood Craft
Nicpro$36.144.5★
INAFKDPONR 8-color luminous body painting UV neon face painting pen luminous face painting kit washable skin tattoo pen Halloween party makeup (8 colors)
INAFKDPONR$9.054.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing colors”
“Great glow”
“Good quality”
“Great value”
“Good paint”
“As advertised”
“Easy to use”
“The paints work pretty well”
“Excellent gift”
“The kids had fun”
What buyers complain about
“Not Bright Enough”
“smear the paint”
“Some colors didn't really show”
“it was milky in thick spots”
“cheap tiny pots of trash”
“Its small tubes”
“So, for the price, it is a little expensive for the amount of paint one gets and the lack of glow in many of the paints”
“Didnt work”
“dullness when dry”
“Hard to use”