neenah 110 lb cardstock
Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.82avg listing price — sweet spot $15–$100
Price range
Good$6.93–$31.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Okay3,538.6avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Market size
Bad$54K$54K/yr · 45K searches
Competition
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
63
Top-5 brand share
87%
Open market
9%
- Neenah59%
- Astrobrights11%
- WritePads7%
- Goefun5%
- TownStix5%
- YIXUNHL4%
- Open — no brand owns it (3 brands, 9%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Neenah Paper Exact Index Card Stock 94 Bright 110 lb Index Weight 8.5 x 11 White 250/Pack
Neenah$11.834.6★12,682 rev
Neenah White Index Paper Mediumweight 110 lb. Index - 199 Gsm 300 Sheets 94 Brightness 8.5 x 11 - More Sheets! (91635)
Neenah$17.284.7★14,915 rev
Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 235 Sheets - More Sheets Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing
Astrobrights$11.124.4★137 rev
Veritas White Cardstock 8.5 x 11 110LB Index/199GSM Heavyweight Card Stock 100 Sheets Thick Cardstock Printer Paper for Copy Printing Art Projects Invitations Made In USA
WritePads$18.564.5★313 rev
20 Sheets Heavy White Cardstock - 8.5 x 11 110 lb (300 gsm)
TownStix$6.934.7★3,769 rev
Newest
by launch datePremium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 235 Sheets - More Sheets Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing
Astrobrights$11.12137 rev
Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 200 Sheets - Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing
Astrobrights$10.2156 rev
Cardstock Paper - Plain Heavy Bright White Stock Cover Stock Paper 110lb(300 gsm) Cover Thick Cardstock Paper 8.5 x 11 50 Sheets Inkjet/Laser Printer Compatible
Lyuzecheean$14.9013 rev
Cover stock Paper White Cardstock 8.5 x 11 110 lb/300 gsm Heavy Card Stock for Printer Card Stock Paper for Invitations Scrapbooking Greeting Crafts Diy Cards Decoration Drawing (White 25P)
YIXUNHL$8.74121 rev
110lb White Cardstock 8.5x11 Goefun 100 Sheets Heavyweight White Card Stock 300 GSM for Invitations Menus Poster DIY Card
Goefun$22.33246 rev
Trending
90-day click momentumPremium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 235 Sheets - More Sheets Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing
Astrobrights$11.124.4★
Cardstock Paper - Plain Heavy Bright White Stock Cover Stock Paper 110lb(300 gsm) Cover Thick Cardstock Paper 8.5 x 11 50 Sheets Inkjet/Laser Printer Compatible
Lyuzecheean$14.903.8★
Neenah White Index Paper Mediumweight 110 lb. Index - 199 Gsm 300 Sheets 94 Brightness 8.5 x 11 - More Sheets! (91635)
Neenah$17.284.7★
Veritas White Cardstock 8.5 x 11 110LB Index/199GSM Heavyweight Card Stock 100 Sheets Thick Cardstock Printer Paper for Copy Printing Art Projects Invitations Made In USA
WritePads$18.564.5★
Neenah Paper 4456 Neenah 110lb Classic Crest Cardstock 8.5X11 125 per Package
Neenah$31.934.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“the paper quality is nice”
“Awesome paper”
“Excellent value”
“Great thickness for cards”
“the color is bright”
“Excellent for sturdy printing and high quality”
“As Advertised”
“It's great for card making unless you really need something heavier”
“Paper worked perfectly for my project”
“Not flimsy at all”
What buyers complain about
“Not as thick as I expected”
“Very cheap paper”
“Misleading advertisement”
“Too flimsy”
“Its no way even close to being heavy 110# I immediately tried to request a return”
“What I received was a lower quality compared to my first purchase”
“Very thin”
“Color is not true white”
“Thinner and lighter than advertised”
“printing on them is also a nightmare because the color looks completely off”