needlepoint ornament kit
Skip itSoft demand (-44.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible34.72avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$23.76avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Price range
Great$13.42–$34.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$18K$18K/yr · 64K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-44.8%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
7 falling
Sellers
10
Top-5 brand share
98%
Open market
2%
- Alice Peterson73%
- Howie's Needlepoint11%
- Generic6%
- CRAFTILOO3%
- Bahite2%
- Dimensions2%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 43 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alice Peterson Stitch-Ups Christmas Tree Needlepoint Ornament Kit
Alice Peterson$21.854.6★80 rev
Stitch & Zip Needlepoint Purse Kit- Blue Fishes
Alice Peterson$27.414.8★19 rev
Stitch & Zip Coin Purse Kits Cross Stitch
Alice Peterson$20.994.7★16 rev
Alice Peterson Stitch-Ups Nutcracker Soldier Needlepoint Ornament Kit
Alice Peterson$21.844.4★46 rev
Alice Peterson Stitch & Zip Needlepoint Cosmetic Purse Kit - Oranges
Alice Peterson$27.474.8★27 rev
Newest
by launch date
Christmas Embroidery Kit 12PCS DIY Ornament Set for Beginners
Generic$17.672 rev
Howies Needlepoint Wallet Needlepoint Kits 14CT Printed Pattern Starter Kits Stamped Patterns Canvas Kits(Dragonfly Over Water Reeds 7x4.75 inch)
Howie's Needlepoint$26.363 rev
Embroidery Christmas Ornament Kits with DIY Material Package DIY Needlepoint Starter Set with Easy Instructions for Adults Beginners-12PCS
Generic$13.423 rev
TPZBWG Christmas Embroidery Kit 4 Pack Cross Stitch Kits DIY Embroidery Starter Kit for Adults & Beginners DIY Needlepoint Kit with Embroidery Hoop Thread Needle for Craft Lover Birthday Gifts 2
TPZBWG$17.50120 rev
Howies Christmas Needlepoint Needlepoint Kits 18CT Printed Embroidery Pattern Starter Kits Stamped Patterns Canvas Kits(Christmas Ball-Colored 11 4x4inch)
Howie's Needlepoint$28.4210 rev
Trending
90-day click momentumHowies Needlepoint Wallet Needlepoint Kits 14CT Printed Pattern Starter Kits Stamped Patterns Canvas Kits(Dragonfly Over Water Reeds 7x4.75 inch)
Howie's Needlepoint$26.362.5★
Christmas Embroidery Kit 12PCS DIY Ornament Set for Beginners
Generic$17.675.0★
Embroidery Christmas Ornament Kits with DIY Material Package DIY Needlepoint Starter Set with Easy Instructions for Adults Beginners-12PCS
Generic$13.425.0★
Howies Christmas Needlepoint Needlepoint Kits 18CT Printed Embroidery Pattern Starter Kits Stamped Patterns Canvas Kits(Christmas Ball-Colored 11 4x4inch)
Howie's Needlepoint$28.424.0★
Alice Peterson Stitch & Zip Needlepoint Purse/Cosmetic Case Kit - SZ614 Modern Tulip
Alice Peterson$27.394.6★
Demand & seasonality
Weekly Amazon search volume, last 80 weeks — -44.8% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Quick and easy to make”
“Gift recipient loved these”
“Quality is really good”
“design are lovely”
“So much fun”
“The picture are beautiful so are the colors”
“Fun embroidery kits”
“The instructions are clear enough for someone new to needlepoint”
“Cute kit with good materials”
“Exactly as expected”
What buyers complain about
“I find glueing the back a tricky process”
“I find glueing the back a tricky process”
“I just wish they didnt cost so much”
“But the floss is TOO SMALL for the mesh canvas”
“colors aren't exact”