needlepoint canvas
Worth a lookShows a thin review moat (28 avg reviews), but soft demand (-51.5% this quarter) keeps it on the watch list.
Review moat
Incredible28.32avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Avg price
Great$21.92avg listing price — sweet spot $15–$100
Price range
Great$9.80–$46.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$902K$902K/yr · 758K searches
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-51.5%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
13
Top-5 brand share
90%
Open market
8%
- Aidalux54%
- JINUPHION19%
- Zplontya12%
- Generic3%
- HFEOIEN3%
- HANGOOGER3%
- Open — no brand owns it (4 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mono Deluxe Needlepoint Blank Canvas 18 Mesh Cotton White Cross Stitch & Embroidery Fabric 14 x 20
Aidalux$22.634.6★44 rev
Needlepoint Canvas 13 Mesh Cotton White Blank Embroidery Fabric 19 x 17
Aidalux$22.574.8★34 rev
Needlepoint Canvas 13-Mesh 20 X 17 Beige Needlepoint Canvas Embroidery Blank Cloth
JINUPHION$18.774.4★28 rev
Mono Deluxe Needlepoint Canvas 13 Mesh Cotton White Cross Stitch & Embroidery Fabric 17 x 14
Aidalux$18.314.4★14 rev
Needlepoint Canvas 18-Mesh 20 X 18 Beige Needlepoint Canvas Embroidery Blank White Cloth (Beige 18-mesh)
JINUPHION$19.634.4★28 rev
Newest
by launch date
HANGOOGER 13 Mesh Needlepoint Canvas 20 x 18 White Pure Cotton Blank Needlepoint Canvas Stiff Blank Canvas for Needlepoint Embroidery Cross Stitch Suitable for Beginners
HANGOOGER$12.1913 rev
Needlepoint Canvas 20 X 18 18-mesh White Needlepoint Canvas Embroidery Blank White Cotton
NAHADS$19.9113 rev
Needlepoint Canvas 20 X 18 13-mesh White Needlepoint Canvas Embroidery Blank White Cotton
NAHADS$19.9213 rev
18 Mesh Blank Mono Canvas Cotton Needlepoint Embroidery Canvas 21x17 Inches
Aidalux$19.4113 rev
18 Mesh Needlepoint Canvas White Pure Cotton Needlepoint Canvas Embroidery Blank White Cloth Cross Stitch Fabirc-17.7X11.8.
HFEOIEN$14.246 rev
Trending
90-day click momentum18 Mesh Blank Mono Canvas Cotton Needlepoint Embroidery Canvas 21x17 Inches
Aidalux$19.413.6★
HANGOOGER 13 Mesh Needlepoint Canvas 20 x 18 White Pure Cotton Blank Needlepoint Canvas Stiff Blank Canvas for Needlepoint Embroidery Cross Stitch Suitable for Beginners
HANGOOGER$12.194.5★
Needlepoint Canvas 20 X 18 18-mesh White Needlepoint Canvas Embroidery Blank White Cotton
NAHADS$19.914.5★
18 Mesh Needlepoint Canvas White Pure Cotton Needlepoint Canvas Embroidery Blank White Cloth Cross Stitch Fabirc-17.7X11.8.
HFEOIEN$14.244.5★
Zplontya Bound Needlepoint Canvas 3 Pcs 18 Mesh Pink Cotton Blank Canvas Set 100% Pure Cotton with Non-Fray Edges for Needlepoint & Cross Stitch Project
Zplontya$16.455.0★
Demand & seasonality
Weekly Amazon search volume, last 61 weeks — -51.5% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 7.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“It looks well made”
“The material feels durable”
“a reasonable value”
“Good size,”
“I think the best for cross stitch”
“As Advertised”
“nice neutral background color”
“easy to use”
“Very Sturdy”
“Its perfect for designing your original ideas”
What buyers complain about
“it feels a little expensive”
“I read the size wrong”
“It's stiff as expected”
“it's not fabric”
“hard to paint”
“Item does not match description”
“I also fear it will snag the threads once I begin stitching”
“I found it difficult to maneuver”
“They arent high end”
“the color range and quality arent quite what youd want for more detailed or professional-level canvas painting”