needlepoint
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Incredible$35.47avg listing price — sweet spot $15–$100
Review moat
Great118.51avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 6% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$8.93–$229.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-31.2%90-day search growth — must beat 0% to launch
Market size
Bad$25K$25K/yr · 171K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
38 rising
Sellers
64
Top-5 brand share
66%
Open market
29%
- Brvsk32%
- Design Works Crafts11%
- Generic10%
- Howie's Needlepoint7%
- Dimensions6%
- XunYee5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 150 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Design Works Crafts Butterflies Galore Needlepoint Kit
Design Works Crafts$10.234.1★316 rev
Love Needlepoint Kit
Design Works Crafts$10.084.2★79 rev
Rivvlive Summer Bikini 18 Mesh Needlepoint Canvas Kit Hand Painted Canvas Cross Stitch Kit for Beginners Includes Bikini Pattern Embroidery Cloth Thread Needles Threaders DIY Needlepoint Set
Rivvlive$20.472.9★2 rev
Hand-Painted Canvas Cream Goose with Pink Bow on 18 Mesh Zweigart Whimsical Spring & Nursery Dcor Needlepoint Project
Generic$39.785.0★1 rev
XunYee 24 Pcs Sardine Squad 18 Mesh Needlepoint Canvas Kit Hand Painted Canvas Craft Set for Beginner Adult 2 Pcs Sardine Pattern Embroidery Cloth 7.8 Needle Threader Pincushion Scissor Seam Ripper
XunYee$30.774.2★8 rev
Newest
by launch date
New Age Needlepoint Beach Tote Needlepoint Canvas Hand-Painted 18 Mesh Zweigart Mono Canvas
New Age Needlepoint$28.871 rev
Chumia 3 Pcs Flower Needlepoint Canvas Starter Kit for Adult 13ct 8 x 8 Pre Floral Printed Canvas with Thread Needle Stitch Introduction Tape Scissor for Beginner DIY Crafts Gift Summer Home Decor
Chumia$27.702 rev
CrystalSylara 3 Pcs 18 Mesh Goose Needlepoint Canvas 8 x 8 Needlepoint Canvas Painted with Tape Mesh Cross Stitch Embroidery Cloth for Beginner Adult DIY Crafts Project Arts Gift Summer Home Decor
CrystalSylara$19.960 rev
Hand-Painted Small Book Stack Needlepoint Canvas Drsign - 18 mesh - New Age Needlepoint (Just Canvas)
New Age Needlepoint$36.881 rev
Hand-Painted Small American Flag Needlepoint Canvas Design - 18 mesh - New Age Needlepoint (Just Canvas)
New Age Needlepoint$29.920 rev
Trending
90-day click momentum
Howies Needlepoint Wallet Needlepoint Kits 14CT Printed Pattern Starter Kits Stamped Patterns Canvas Kits(Dwarf Morning Glory 4.5x4.5 inch)
Howie's Needlepoint$23.803.0★
Hand-Painted Small Book Stack Needlepoint Canvas Drsign - 18 mesh - New Age Needlepoint (Just Canvas)
New Age Needlepoint$36.885.0★
Ornamental Cabbage. Needlepoint Kit. Throw Pillow 1616 Inches. Printed Tapestry Canvas European Quality
Brvsk$30.264.7★
New Age Needlepoint Beach Tote Needlepoint Canvas Hand-Painted 18 Mesh Zweigart Mono Canvas
New Age Needlepoint$28.875.0★
Hand-Painted Small American Flag Needlepoint Canvas Design - 18 mesh - New Age Needlepoint (Just Canvas)
New Age Needlepoint$29.920.0★
Demand & seasonality
Weekly Amazon search volume, last 66 weeks — -31.2% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“EXCELLENT PRODUCT”
“Ease of use”
“Hours of entertainment”
“Instructions were clear”
“Definitely worth the price”
“Colors are beautiful”
“the design is so nice”
“Good gift”
“As shown”
“The material is nice and thick, I will give it that,”
What buyers complain about
“Needs better instructions”
“Quality control is terrible”
“Missing one color of brown”
“Flimsy materials beware”
“comes apart as you stitch”
“Not what it looks like”
“It was smaller than I expected”
“Its too thick”
“was difficult to deal with”
“a Bit Pricey”