needle minder
Skip itSoft demand (-44.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Review moat
Good632.41avg incumbent reviews — the moat a new listing must climb
Market size
Good$337K$337K/yr · 1.3M searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.99avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$3.51–$18.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-44.0%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
19
Top-5 brand share
74%
Open market
20%
- The Quilted Bear29%
- WUSUTE19%
- Caterpillar Cross Stitch14%
- Rimvoe7%
- GingerStitchAU6%
- HENYANMHXH5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 41 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Quilted Bear Needle Minder - Needle Minder Magnet for Keeping Sewing & Embroidery Needles Cross Stitch Needles Safe When Stitching Cross Stitch Supplies & Embroidery Supplies (Strawberry)
The Quilted Bear$7.594.9★1,137 rev
WUSUTE Funny Needle Minder for Cross Stitch Certified Silly Goose Needle Minder Magnet for Organizing Embroidery Sewing Needle Holder Needlework Accessories
WUSUTE$9.374.3★64 rev
The Quilted Bear Needle Minder - Needle Minder Magnet for Keeping Sewing & Embroidery Needles Cross Stitch Needles Safe - Stress Free Stitching Cross Stitch Supplies & Embroidery Supplies (Bee)
The Quilted Bear$7.614.9★1,137 rev
WUSUTE Book Lovers Needle Minder for Cross Stitch Bookshelf Needle Minder Magnet for Organizing Embroidery Sewing Needle Holder Needlework Accessories
WUSUTE$9.664.3★14 rev
Hydrangea Needle Minder
GingerStitchAU$12.474.8★76 rev
Newest
by launch date
2 PCS Van Gogh Magnetic Needle Minder Set Needle Minder Magnet for Needlepoint Cross Stitch & Embroidery Starry Night and Sunflowers Enamel Needle Holder Keeper Needlepoint Accessories Gift
Generic$18.011 rev
WUSUTE 3 Pcs Green Plants Cat Needle Minder for Cross Stitch Needle Minder Magnet for Organizing Embroidery Sewing Accessories for Needle Organizing
WUSUTE$8.956 rev
Kraftex Magnetic Needle Minder. Needleminder for Embroidery & Sewing. Cute Needlepoint Accessories. Magnetic Needle Holder for Cross Stitch. Cute Magnet Pin Gift
Kraftex$9.96610 rev
WUSUTE Cute Cat Needle Minder Funny Cat Needle Minder Magnet for Cross Stitch Embroidery Sewing Sewing Accessories for Needle Organizing
WUSUTE$9.756 rev
WUSUTE Book Lovers Needle Minder for Cross Stitch Bookshelf Needle Minder Magnet for Organizing Embroidery Sewing Needle Holder Needlework Accessories
WUSUTE$9.6614 rev
Trending
90-day click momentumWUSUTE 3 Pcs Green Plants Cat Needle Minder for Cross Stitch Needle Minder Magnet for Organizing Embroidery Sewing Accessories for Needle Organizing
WUSUTE$8.955.0★
2 PCS Van Gogh Magnetic Needle Minder Set Needle Minder Magnet for Needlepoint Cross Stitch & Embroidery Starry Night and Sunflowers Enamel Needle Holder Keeper Needlepoint Accessories Gift
Generic$18.015.0★
WUSUTE Book Lovers Needle Minder for Cross Stitch Bookshelf Needle Minder Magnet for Organizing Embroidery Sewing Needle Holder Needlework Accessories
WUSUTE$9.664.3★
Kraftex Magnetic Needle Minder. Needleminder for Embroidery & Sewing. Cute Needlepoint Accessories. Magnetic Needle Holder for Cross Stitch. Cute Magnet Pin Gift
Kraftex$9.964.7★
WUSUTE Cute Cat Needle Minder Funny Cat Needle Minder Magnet for Cross Stitch Embroidery Sewing Sewing Accessories for Needle Organizing
WUSUTE$9.755.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -44.0% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect magnet”
“As advertised”
“Ease of use”
“Great product, great seller”
“Very affordable”
“Functional”
“Perfect for folks who do cross stitch”
“Strong hold”
“Charming and perfectly suitable”
“Great design”
What buyers complain about
“Breaks easily”
“Missing Magnet”
“Not strong enough”
“This just was not the level of quality I had hoped for”
“Very small”
“the wires are too thick”
“does not do what its supposed to do”
“Can be a little heavy if the canvas isnt tight enough”
“Picture is deceiving”
“Doesn't work for cross stitch”