needle felting kit
Worth a lookShows low returns (1.2%), but soft demand (-26.0% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 6% kills the launch gate
Avg price
Great$19.08avg listing price — sweet spot $15–$100
Price range
Good$7.11–$31.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good957.76avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Market size
Good$497K$497K/yr · 1.1M searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-26.0%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
23
Top-5 brand share
68%
Open market
26%
- Mayboos36%
- ZXIIXZ10%
- IMZAY8%
- Catopia7%
- SOCNITC7%
- Yizzvb6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 37 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mayboos Needle Felting Starter Kit Wool Roving 40 Colors Set Wool Felt Tools with Instruction Included for Felted Animal Needle Felting Supplies
Mayboos$26.334.6★6,277 rev
Mayboos Needle Felting Kit Wool Roving 20 Colors Set Wool Felting Kit Felt Molds with Portable Storage Box for DIY Craft Home Decoration (Green Bag)
Mayboos$19.274.6★6,277 rev
ZXIIXZ Needle Felting Kit 24 Colors Felting Wool Kit with Felt Bag Felting Needles Pad Felting Wool Bulk for DIY Needle Felting Beginner with Step by Step Instructions
ZXIIXZ$21.184.6★105 rev
Catopia Needle Felting Kit Wool Roving 20 Colors Set Tools for Felted Animal Needle Felting Supplies Needle Wool Felting Tools Kit
Catopia$16.514.7★113 rev
Mayboos Needle Felting Kit 12 Pieces Doll Making Wool Needle Felting Starter Kit with Instruction Felting Foam Mat and DIY Needle Felting Supply for DIY Craft Animal Home Decoration
Mayboos$21.124.6★866 rev
Newest
by launch date
IcosaMro Needle Felting Kit 48 Color Wool Roving with Felting Needles 100 Pcs Wool Felt Supplies Tools Felt Working Pad
IcosaMro$27.163 rev
Phinus Needle Felting Ket Needle Felting Supplies with 30pcs 3 Sizes Wool Felting Needles Wooden Handle Fingercots Storage Box Felting Needle Tools for Beginner & Professional DIY Felting Crafts
Phinus$7.1137 rev
DF DUALFERV Needle Felting Kit with 40 Colors of Premium Felting Wool - Fluffy Textured Wool Roving with Strong Plasticity for Felted Animal
DF DUALFERV$24.730 rev
OEHPICC Needle Felting Starter Kit 7 Cute Buddy Wool Felting Kit Animal Felt Kit for Beginner Adults with Felting Needles and Instructions for DIY Felting
OEHPICC$17.0127 rev
Yizzvb Needle Felting Kit Highland Cow Family Needle Felting Kits for Beginners Adult with Instruction Wool Felting Needles Felting Pad Wool Felting Kits for Beginners DIY Home Decoration
Yizzvb$15.5281 rev
Trending
90-day click momentumPhinus Needle Felting Ket Needle Felting Supplies with 30pcs 3 Sizes Wool Felting Needles Wooden Handle Fingercots Storage Box Felting Needle Tools for Beginner & Professional DIY Felting Crafts
Phinus$7.114.5★
IcosaMro Needle Felting Kit 48 Color Wool Roving with Felting Needles 100 Pcs Wool Felt Supplies Tools Felt Working Pad
IcosaMro$27.164.6★
DF DUALFERV Needle Felting Kit with 40 Colors of Premium Felting Wool - Fluffy Textured Wool Roving with Strong Plasticity for Felted Animal
DF DUALFERV$24.730.0★
Mayboos Needle Felting Kit Wool Roving 20 Colors Set Wool Felting Tool Starter Kit Felt Molds with Portable Storage Box for DIY Craft Home Decoration
Mayboos$19.314.6★
Catopia Needle Felting Kit Needle Felting Starter Kit Wool Roving 40Colors Set Wool Felt Tools for Felted Animal Needle Felting Supplies Needle Felting Tools Kit Childrens Day (40c fleting kit)
Catopia$25.744.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.0% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“The colors are beautiful”
“Good value”
“This was a fun family activity”
“Easy to use”
“It is exactly as advertised”
“Great gift”
“Good instructions”
“the handles are smooth”
“they fit well”
What buyers complain about
“The instructions are not great”
“do not fit”
“Easily broken”
“instead it came in a dark blue color”
“Low Quality Roving”
“they were just very brittle”
“I can't get the quality that I'd normally get with pure wool”
“is a lot harder”
“Picture is deceiving”
“Not the easiest to work with because so small”