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necklace string

Skip it51/100

a small market ($133K/yr) — necklace string doesn't clear our bar today.

Market/yr

$133K

Growth (1y)

+225.5%

Products

31

Brands

21

was 33 a year ago

Sellers

25

Price range

$3.95–$28.23

Returns

2.3%

Rating

4.4★

51/100

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Scored 51/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
7
×0.30
Growth
80
×0.30
Competition
62
×0.20
Quality gap
49
×0.10
Returns
82
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +225.5% year over year.
14K7KSpike '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: May, Jun · busiest ÷ quietest = 1.8×

Competition

21%Embolden Jewelry
  • Embolden Jewelry21%
  • ChainsHouse11%
  • Tondiamo9%
  • SKQIR7%
  • FaithHeart7%
  • DHOOZ6%
  • Other (15 brands)38%

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them. 21 brands and 25 sellers compete here.

Brands

21 falling

was 33 a year ago

Sellers

25

Top 5 brand share

56%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 31 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Good quality”

Advertised Vs Actual Product14%

“As advertised”

Value For Money12%

“Good value for the money”

Color9%

“Beautiful Colors”

Strength5%

“Sturdy construction”

Size-Overall4%

“Easy fit”

Durability3%

“Durable product”

Ease Of Use3%

“Easy use”

Leather Quality3%

“Super smooth leather”

Thickness3%

“Thick and durable”

What buyers complain about

Quality-Overall12%

“Cheap”

Durability10%

“Broke very quick”

Thickness10%

“Too thick for many necklaces”

Size-Overall8%

“Too small”

Advertised Vs Actual Product7%

“The product description is not accurate”

Value For Money5%

“Not worth the price”

Material Quality4%

“Cheap material”

Color4%

“I wish they had more grays”

Ease Of Use4%

“Not only was this incredibly difficult to get open”

Strength3%

“Too Fragile”

Top return reasons

  • Size-Overall41%
  • Thin9%
  • Advertised Vs Actual Product8%
  • Quality-Overall4%
  • Stretchability/Expandability/Elasticity4%
  • Color4%
  • Functionality-Overall3%
  • Neck Fit3%
  • Defective Material/Parts3%
  • Material Quality3%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.2% median returns across 13,649 tracked niches.