navy blue yarn
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 6% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Price range
Good$3.96–$36.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.39avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad7,761.2avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.6%90-day search growth — must beat 0% to launch
Market size
Bad$38K$38K/yr · 66K searches
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
16 rising
Sellers
93
Top-5 brand share
87%
Open market
10%
- Red Heart58%
- Caron10%
- KECHE9%
- KITHED6%
- estako4%
- Blperly3%
- Open — no brand owns it (10 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 46 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RED HEART Super Saver Yarn Denim
Red Heart$5.694.7★32,228 rev
Red Heart Super Saver Jumbo Yarn Soft Navy
Red Heart$8.404.7★32,958 rev
Red Heart Super Saver Soft Navy Yarn - 3 Pack of 7oz/198g - Acrylic - 4 Medium (Worsted) - 364 Yards - Knitting/Crochet
Red Heart$10.864.7★41,281 rev
Keche Baby Cotton 60% Cotton 40% Acrylic Yarn Soft Cotton Yarn for Crochet and Knitting Amigurumi Yarn 1 Skein/Ball 1.76 Oz (50g) / 180 Yrds (165m) - Navy Blue
KECHE$5.554.4★992 rev
RED Heart RED Heart Super Saver Jumbo Yarn Royal
Red Heart$8.214.8★1,710 rev
Newest
by launch date
Soft DailyKnit DK Yarn 100% Anti-Pilling Acrylic for Knitting Crocheting Light Weight #3 (3.52 oz / 274 Yds) 1 Skein - Navy Blue
KECHE$8.0156 rev
Skinny Chenille Yarn for Crocheting - 2 Pack of 50g/158yds - Soft Thin Fluffy Plush Yarn CYC #2 - Fingering Weight Yarn for Baby Blankets & Amigurumi (2 Navy Blue)
Blperly$6.5233 rev
Skinny Chenille Yarn for Crocheting and Knitting - 1 Pack of 100g/317yds Ultra Soft Fluffy Plush Velvet Yarn - #2 Crochet Yarn for Amigurumi Blankets Plush Dolls Baby Clothes (1 Navy Blue)
Blperly$6.8538 rev
Skinny Chenille Yarn for Crocheting - 4 Pack of 50g/158yds - Soft Thin Fluffy Plush Yarn CYC #2 - Fingering Weight Yarn for Baby Blankets & Amigurumi (4 Navy Blue)
Blperly$9.8733 rev
Estako Star-DK Yarn - 75% Acrylic 25% Wool - Soft Lightweight DK #3-100g (3.52oz) 280m (306 yds) - Crochet & Knitting Yarn (35095 - Navy)
estako$9.8574 rev
Trending
90-day click momentumSoft DailyKnit DK Yarn 100% Anti-Pilling Acrylic for Knitting Crocheting Light Weight #3 (3.52 oz / 274 Yds) 1 Skein - Navy Blue
KECHE$8.013.9★
Skinny Chenille Yarn for Crocheting - 4 Pack of 50g/158yds - Soft Thin Fluffy Plush Yarn CYC #2 - Fingering Weight Yarn for Baby Blankets & Amigurumi (4 Navy Blue)
Blperly$9.874.1★
Skinny Chenille Yarn for Crocheting - 2 Pack of 50g/158yds - Soft Thin Fluffy Plush Yarn CYC #2 - Fingering Weight Yarn for Baby Blankets & Amigurumi (2 Navy Blue)
Blperly$6.524.1★
Skinny Chenille Yarn for Crocheting and Knitting - 1 Pack of 100g/317yds Ultra Soft Fluffy Plush Velvet Yarn - #2 Crochet Yarn for Amigurumi Blankets Plush Dolls Baby Clothes (1 Navy Blue)
Blperly$6.854.4★
Red Heart Super Saver Yarn 312 Black
Red Heart$3.964.7★
Demand
Weekly Amazon search volume, last 29 weeks — -18.6% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“True to color”
“No complaints, perfect order”
“Good Yarn”
“Its soft enough for wearables and blankets”
“Its very affordable”
“It was easy to crochet”
“Just what I wanted”
“This high quality yarn is a good 4-ply, amazingly stable and strong”
“It is a very good quality yarn that works well for tight stitches”
“still sturdy enough to hold up with regular use”
What buyers complain about
“Thinner than I expected”
“Color is way off”
“expensive”
“Red Heart Yarn in general isn't great quality so don't expect alot”
“took over a day to fully fluff back up”
“This yarn is horrible”
“Its not the softest out of the box”
“Not able to use it alone”
“even after a few weeks”
“description says cotton yarn... its half cotton half poly.”