navy blue htv
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 6% kills the launch gate
Price range
Good$5.92–$24.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.0%90-day search growth — must beat 0% to launch
Avg price
Okay$11.35avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Okay$107K$107K/yr · 55K searches
Review moat
Bad10,365.64avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
11
Top-5 brand share
92%
Open market
2%
- RENLI·TONG31%
- HTVVETUR25%
- HTVRONT19%
- guangyintong10%
- FUNKAKA7%
- Cricut5%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RENLITONG Navy Blue HTV Iron on Vinyl 12Inch by 10ft Roll Heat Transfer Vinyl for T-Shirt HTV Rolls for All Cutter Machine - Easy to Cut & Weed for Heat Transfer Design
RENLI·TONG$7.854.5★4,106 rev
HTV Iron on Vinyl 12Inch by 12ft Roll HTV Heat Transfer Vinyl for T-Shirt HTV Vinyl Rolls for All Cutter Machine - Easy to Cut & Weed for Heat Vinyl Design (Navy 12ft)
HTVVETUR$8.994.5★2,727 rev
guangyintong Navy Blue Heat Transfer Vinyl HTV Rolls 12 x 8ft Navy Blue Iron on Vinyl for T-Shirts Glossy Surface HTV Vinyl for All Cutter Machines Easy to Cut & Weed
guangyintong$7.174.6★12,737 rev
HTVRONT HTV Vinyl Rolls Heat Transfer Vinyl - 12 x 8ft Dark Blue HTV Vinyl for Shirts Iron on Vinyl for All Cutter Machine - Easy to Cut & Weed for Heat Transfer Design (Dark Blue)
HTVRONT$9.314.5★40,662 rev
Cricut Value Iron On Navy Blue (12in x 5ft roll) - HTV Heat Transfer Vinyl
Cricut$8.584.6★3,337 rev
Newest
by launch dateCricut Value Iron On Navy Blue (12in x 5ft roll) - HTV Heat Transfer Vinyl
Cricut$8.583,337 rev
HTVRONT Navy Blue HTV Vinyl Roll - 12 x 10ft Navy Blue Iron on Vinyl for All Cutter Machine & Silhouette Cameo Heat Transfer Vinyl Rolls for t Shirts - Easy to Cut & Weed for Heat Vinyl Design
HTVRONT$10.866,227 rev
HTVVETUR Navy HTV Iron on Vinyl 12Inch by 35ft Heat Transfer Vinyl for T-Shirt HTV Rolls for All Cutter Machine - Easy to Cut & Weed (35ft Navy)
HTVVETUR$19.612,727 rev
HTV Iron on Vinyl 12Inch by 12ft Roll HTV Heat Transfer Vinyl for T-Shirt HTV Vinyl Rolls for All Cutter Machine - Easy to Cut & Weed for Heat Vinyl Design (Navy 12ft)
HTVVETUR$8.992,727 rev
HTV Iron on Vinyl 12Inch by 25ft Roll HTV Heat Transfer Vinyl for T-Shirt HTV Vinyl Rolls for All Cutter Machine - Easy to Cut & Weed for Heat Vinyl Design (Navy 25ft)
HTVVETUR$16.222,727 rev
Trending
90-day click momentumCricut Value Iron On Navy Blue (12in x 5ft roll) - HTV Heat Transfer Vinyl
Cricut$8.584.6★
guangyintong Navy Blue Heat Transfer Vinyl HTV Rolls 12 x 8ft Navy Blue Iron on Vinyl for T-Shirts Glossy Surface HTV Vinyl for All Cutter Machines Easy to Cut & Weed
guangyintong$7.174.6★
HTV Iron on Vinyl 12Inch by 12ft Roll HTV Heat Transfer Vinyl for T-Shirt HTV Vinyl Rolls for All Cutter Machine - Easy to Cut & Weed for Heat Vinyl Design (Navy 12ft)
HTVVETUR$8.994.5★
HTVVETUR Navy HTV Iron on Vinyl 12Inch by 35ft Heat Transfer Vinyl for T-Shirt HTV Rolls for All Cutter Machine - Easy to Cut & Weed (35ft Navy)
HTVVETUR$19.614.5★
RENLITONG Navy Iron on Vinyl 12Inch by 50ft Roll Heat Transfer Vinyl for T-Shirt Navy HTV Rolls for All Cutter Machine - Easy to Cut & Weed for Heat Transfer Design
RENLI·TONG$24.924.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.0% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 2.0×