navy blue cardstock
Worth a lookShows searches that convert (9.4% search→purchase), but a small market ($43K/yr) keeps it on the watch list.
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Review moat
Good616.35avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Growth
Good+42.2%90-day search growth — must beat 0% to launch
Returns
Good2.5%return rate — above 6% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.41–$22.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.84avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$43K$43K/yr · 42K searches
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
74
Top-5 brand share
62%
Open market
31%
- Sylroal22%
- Goefun15%
- Vishoitty9%
- Uncle Paul9%
- Yezinie8%
- Silunkia6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
25 Sheets Navy Blue Cardstock Paper 8.5 x 11 inches 250 GSM/92 lb Thick Cardstock for DIY Cards Invitations Blue Card Stock Cardboard Paper for Crafts
Sylroal$5.924.8★613 rev
Blue Cardstock 8.5 x 11 Cardstock Paper 40 Sheets Navy Blue Card Stock
Vishoitty$7.754.7★339 rev
50 Pack 65lb Blue Cardstock 8.5 x 11 Pastel Paper Goefun Navy Blue Card Stock Printer Paper for Wedding Invitations DIY Cards Menus Crafts
Goefun$13.414.8★591 rev
Uncle Paul 40 Sheets Navy Blue Cardstock - 8.5 x 11 Double-sided Cover Card Stock 65lb Printer Paper Perfect for Scrapbooking Crafts Business Cards 180gsm UAP25NB040
Uncle Paul$6.294.8★352 rev
20 Sheets Blank Navy Blue Thick Paper Cardstock 8.5 x 11 inches
Wishop$5.794.7★1,109 rev
Newest
by launch date
Navy Blue Cardstock Paper 8.5 x 11 40 Sheets Dark Blue Cardstock Printer Paper 8.5x11 200 GSM Card Stock Paper 8.5 x 11 Navy Blue Construction Paper for DIY Cards Greeting Cards Party Decorations
Aidunmis$8.87470 rev
Blue Cardstock 8.5 x 11 Cardstock Paper 40 Sheets Navy Blue Card Stock
Vishoitty$7.75339 rev
Navy Cardstock Paper 8.5 x 11 100 Sheets 180gsm/65 lb Navy Printer Cover Card Stock Construction Paper for Card Making Printing Craft Drawing Scrapbooking Cutting School Supplies
Oleitodh$13.5692 rev
Cardstock 8.5 X 11 40 Sheets Dark Blue Card Stock 65lb/ 180gsm Copy Paper Cardstock Printer Paper For Art Painting Invitations DIY Cards Craft Construction School & Office Supplies
Ciphyfee$7.5271 rev
160 Sheets Blue Cardstock Paper 8.5 x 11 Navy Blue Card Stock Bulk Printer Paper Construction Papers Double-Sides Card Stock Cover for Scrapbook Gift Tags Invitation Printing DIY Craft 180gsm/ 65lb
AIFLYAN$16.63184 rev
Trending
90-day click momentumNavy Blue Cardstock Paper 8.5 x 11 40 Sheets Dark Blue Cardstock Printer Paper 8.5x11 200 GSM Card Stock Paper 8.5 x 11 Navy Blue Construction Paper for DIY Cards Greeting Cards Party Decorations
Aidunmis$8.874.6★
Blue Cardstock 8.5 x 11 Cardstock Paper 40 Sheets Navy Blue Card Stock
Vishoitty$7.754.7★
Navy Cardstock Paper 8.5 x 11 100 Sheets 180gsm/65 lb Navy Printer Cover Card Stock Construction Paper for Card Making Printing Craft Drawing Scrapbooking Cutting School Supplies
Oleitodh$13.564.5★
Cardstock 8.5 X 11 40 Sheets Dark Blue Card Stock 65lb/ 180gsm Copy Paper Cardstock Printer Paper For Art Painting Invitations DIY Cards Craft Construction School & Office Supplies
Ciphyfee$7.524.5★
25 Sheets Navy Blue Cardstock Paper 8.5 x 11 inches 250 GSM/92 lb Thick Cardstock for DIY Cards Invitations Blue Card Stock Cardboard Paper for Crafts
Sylroal$5.924.8★
Demand
Weekly Amazon search volume, last 10 weeks — +42.2% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful color”
“Good quality card stock”
“As advertized”
“strong paper”
“the paper Stock arrived in excellent condition”
“not too thin”
“prints on well”
“Awesome for crafting”
“Light weight paper”
“Nice size”
What buyers complain about
“Color was not accurate”
“felt a lot more like construction paper than cardstock”
“Flimsy”
“Description said cardstock but product is construction paper quality. Potentially good for other uses but not cardstock.”
“One set of 25 has some that are trimmed smaller”
“More difficult to get a clean cut”
“it frayed when cut with a new blade”
“felt a lot more like construction paper than cardstock”
“This is a bit lighter than expected”