nag champa oil
Worth a lookShows low returns (0.9%), but a small market ($96K/yr) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Review moat
Good938.31avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.50avg listing price — sweet spot $15–$100
Price range
Good$6.96–$24.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad$96K$96K/yr · 83K searches
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
24
Top-5 brand share
78%
Open market
16%
- Horbäach30%
- Satya17%
- Natural Champa13%
- Scentology10%
- Aromafume9%
- HalalEveryDay6%
- Open — no brand owns it (6 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Horbach Nag Champa Fragrance Oil | 1 fl oz (30ml) | Premium Grade | for Diffusers Candle and Soap Making DIY Projects & More
Horbäach$6.964.5★362 rev
Satya Sai Baby Nag Essential Oil 30 ml
Satya$12.923.9★548 rev
Natural Champa Fragrant Oil | Concentrated Scent for Candles Soap Bath Bombs Diffusers & More | Long-lasting Aroma (15 ml)
Natural Champa$19.164.6★2,308 rev
Horbach Nag Champa Fragrance Oil | 4 fl oz (118ml) | Premium Grade | for Diffusers Candle and Soap Making DIY Projects & More
Horbäach$14.104.4★379 rev
Scentology NAG Champa Essential Oil for Diffuser Aromatherapy Home Fragrance Premium Quality 100% Oil Big 2OZ Meditation Scented Oils
Scentology$13.184.3★1,625 rev
Newest
by launch date
Satya Nag Champa Fragrance Oil 15ml Original Nag Champa Oil for Diffusers Meditation Yoga Aroma Lamps Oil Burners & Home Fragrance Use
Satya$8.004 rev
Bramble Berry Nag Champa Fragrance Oil 2 oz | Incense and Patchouli Scent for Soap Making Candles Lotion Bath Bombs & Perfume | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$14.438 rev
Nag Champa Car Air Freshener Hanging Essential Oil Diffuser for Car Closet or Sacred Space Long-Lasting Natural Aroma 2-Pack Spiritual Deodorizer
Generic$10.98320 rev
Nag Champa Perfume Oil Roll-On 1/8 oz Alcohol-Free Fragrance Oil for Body & Pulse Points | Long-Lasting Travel Size Roller Perfume by Halal Everyday
HalalEveryDay$10.9870 rev
Aroma Depot Nag Champa 4 oz. Fragrance Oil I Perfume I Skin Oil I Scented. DIY Projects Such as Candles Bath Bombs Body Butters Creams & Lotions. Few Drops in The Diffuser Burners or Warmers.
Aroma Depot$12.1697 rev
Trending
90-day click momentumSatya Nag Champa Fragrance Oil 15ml Original Nag Champa Oil for Diffusers Meditation Yoga Aroma Lamps Oil Burners & Home Fragrance Use
Satya$8.002.4★
Natural Champa Fragrant Oil | Concentrated Scent for Candles Soap Bath Bombs Diffusers & More | Long-lasting Aroma (15 ml)
Natural Champa$19.164.6★
Bramble Berry Nag Champa Fragrance Oil 2 oz | Incense and Patchouli Scent for Soap Making Candles Lotion Bath Bombs & Perfume | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$14.434.3★
Nag Champa Perfume Oil Roll-On 1/8 oz Alcohol-Free Fragrance Oil for Body & Pulse Points | Long-Lasting Travel Size Roller Perfume by Halal Everyday
HalalEveryDay$10.984.3★
Nag Champa Car Air Freshener Hanging Essential Oil Diffuser for Car Closet or Sacred Space Long-Lasting Natural Aroma 2-Pack Spiritual Deodorizer
Generic$10.984.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious smell”
“the oils are quality”
“Affordable”
“Its VERY strong”
“Wonderful High Quality Nag Champa, potent and aromatic”
“it's even better than I imagined”
“Long lasting”
“good size”
“Cap and leakage issue brilliantly fixed with great packaging, the eternal nagchampa fragrance was awesome”
“Im excited to add it to my warmer”
What buyers complain about
“The scent doesn't last very long”
“Bottle leaking”
“just so small for the price”
“Not worth is”
“The quality of the cap on the glass roller bottle is terrible”
“But it doesnt last”
“Needs to be stronger”
“Can burn skin”
“No the item didn't meet my expectations the oil gets all over the strings that you hang it up with not happy with item”
“it my him violently sick I didn't know what it was at first till I looked up the ingredients”