mungyo oil pastels
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Great$65.12avg listing price — sweet spot $15–$100
Market size
Good$768K$768K/yr · 278K searches
Review moat
Good1,157.59avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Price range
Okay$13.85–$303.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
56
Top-5 brand share
98%
Open market
0%
- MUNGYO58%
- SENNELIER35%
- Paul Rubens2%
- MEEDEN2%
- Generic2%
- Artecho2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MUNGYO Gallery Artists Soft Oil Pastels Professional 48 Assorted Colors Vibrant and Blendable
MUNGYO$21.634.8★5,290 rev
MUNGYO Gallery Professional Artists Soft Oil Pastels Set of 72 Vibrant Colors for Blending
MUNGYO$41.694.7★305 rev
SENNELIER Oil French Pastel for Professional Artists Discovery Set of 6
SENNELIER$16.824.8★1,542 rev
MUNGYO Gallery Artists Soft Oil Pastels 24 Assorted Colors - Professional Grade Oil Pastels for Artists
MUNGYO$13.854.6★377 rev
MUNGYO Gallery Professional 72-Color Soft Oil Pastel Set | Superior Blendability Elegant Wooden Case
MUNGYO$46.844.8★911 rev
Newest
by launch date
MEEDEN Soft Oil Pastels Set: 72 Vibrant Colors Oil Pastels for Artists Beginners Adults - Smooth Oil Pastel Crayons for Art Supplies Painting Drawing Blending Layering Shading
MEEDEN$24.28641 rev
Paul Rubens Oil Pastels Set - 72 Vibrant Colors Ultra-Soft and Creamy Texture Easy to Blend for Artists and Beginners - Bullet Head Design for Drawing Painting Sketching
Paul Rubens$38.46312 rev
MUNGYO Gallery Artists Soft Oil Pastels Professional 48 Assorted Colors Vibrant and Blendable
MUNGYO$21.635,290 rev
2022 MUNGYO GALLERY ARTISTS SOFT OIL PASTEL MOPV-120P 120 Color
Generic$99.3739 rev
Artecho Oil Pastels Set of 48 Colors Soft Oil Pastels for Art Painting Drawing Blending Art Supplies for Artists Beginners Students Teachers (10 x 70 mm)
Artecho$17.315,604 rev
Trending
90-day click momentumSENNELIER Oil French Pastel for Professional Artists Discovery Set of 6
SENNELIER$16.824.8★
SENNELIER Oil French Pastel for Professional Artists Introductory Set of 48
SENNELIER$132.404.7★
SENNELIER Oil French Pastel for Professional Artists Iridescent Set of 12
SENNELIER$37.434.8★
Artecho Oil Pastels Set of 48 Colors Soft Oil Pastels for Art Painting Drawing Blending Art Supplies for Artists Beginners Students Teachers (10 x 70 mm)
Artecho$17.314.7★
MUNGYO Gallery Artists Soft Oil Pastels 24 Assorted Colors - Professional Grade Oil Pastels for Artists
MUNGYO$13.854.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great color choices”
“creamy and smooth”
“they are very high quality and smooth”
“Good Price”
“Easy to use”
“Vibrant and smooth texture”
“As advertised”
“Durability and smoothness is amazing”
“good starting point for painting with oil pastels”
“Very fun for beginners”
What buyers complain about
“Horrible colour selection”
“some seem dried out”
“Its terribly hard to peel the paper back”
“were more difficult to use”
“package opened and product used”
“they do NOT layer well at alllll”
“Do not trust this manufacturer”
“I was a little worried the box was gonna be too big and annoying”
“Oh and I forgot to add, actually 71 colors because one of my oil pastels was missing”
“They are a little bit chuncky on the size and thick”