mud rub
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Incredible70.75avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Avg price
Incredible$25.73avg listing price — sweet spot $15–$100
Price range
Great$9.93–$43.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-42.2%90-day search growth — must beat 0% to launch
Market size
Bad$0$0/yr · 2K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
4
Top-5 brand share
100%
Open market
0%
- TBTFW71%
- DafPrauy18%
- Lena Blackburne11%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TBTFW 16oz/8oz Football Rubbing Mud Newly Upgraded Baseball Mud The Baseball & Football Mud Used By The Pros Suitable for Various Leather Ball Sports (8oz)
TBTFW$23.523.6★7 rev
TBTFW 16oz/8oz Football Mud Football Rubbing Mud for Leather Footballs Helps Dull New Ball Shine Supports Grip Feel Used for Training and Game Day Ball Care
TBTFW$25.523.6★17 rev
Peach Mud Scrub Exfoliator - Body Scrub (350ML)
DafPrauy$9.933.6★250 rev
Lena Blackburne Rubbing Mud - The Original Baseball & Football Mud Used by The Pros - Made in USA
Lena Blackburne$43.945.0★9 rev
Newest
by launch dateTBTFW 16oz/8oz Football Mud Football Rubbing Mud for Leather Footballs Helps Dull New Ball Shine Supports Grip Feel Used for Training and Game Day Ball Care
TBTFW$25.5217 rev
Lena Blackburne Rubbing Mud - The Original Baseball & Football Mud Used by The Pros - Made in USA
Lena Blackburne$43.949 rev
TBTFW 16oz/8oz Football Rubbing Mud Newly Upgraded Baseball Mud The Baseball & Football Mud Used By The Pros Suitable for Various Leather Ball Sports (8oz)
TBTFW$23.527 rev
Peach Mud Scrub Exfoliator - Body Scrub (350ML)
DafPrauy$9.93250 rev
Trending
90-day click momentumTBTFW 16oz/8oz Football Rubbing Mud Newly Upgraded Baseball Mud The Baseball & Football Mud Used By The Pros Suitable for Various Leather Ball Sports (8oz)
TBTFW$23.523.6★
TBTFW 16oz/8oz Football Mud Football Rubbing Mud for Leather Footballs Helps Dull New Ball Shine Supports Grip Feel Used for Training and Game Day Ball Care
TBTFW$25.523.6★
Lena Blackburne Rubbing Mud - The Original Baseball & Football Mud Used by The Pros - Made in USA
Lena Blackburne$43.945.0★
Peach Mud Scrub Exfoliator - Body Scrub (350ML)
DafPrauy$9.933.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -42.2% search growth over the last 90 days.Peak months: Jan, Aug, Sep · busiest ÷ quietest = 2.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“improve a grip right away easy to use”
“Great product”
“He said it help the feel of his ball”
“It was easy to apply”
“and it works great”
“Does the job”
“it was good as new”
“it is a good value for anyone who needs to prepare multiple footballs”
“The mud itself is a lovely dark chocolate brown”
“It's a bit grainy with good adhesion”
What buyers complain about
“It does have a very slight smell that kind of makes me think of a sporting goods store”
“Not worth the money”
“There were so many errors in the instructions it made me nervous to even try the product”
“it thickens up when it is stirred up a whole bunch”
“Haven't got to use”
“Product showed up with absolutely no moisture left in the mud”
“The material is very clay like even when adding the suggested water to it”
“Not working for me”
“But the container leaks terribly”