moss
Worth a lookShows a $1.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Great$1.8M$1.8M/yr · 2.2M searches
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Returns
Great2.0%return rate — above 6% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.21–$30.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,634.98avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.95avg listing price — sweet spot $15–$100
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
25 rising
Sellers
47
Top-5 brand share
61%
Open market
34%
- USMOLA18%
- SuperMoss14%
- Mosser Lee13%
- homekoey11%
- BYHER5%
- Legigo5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 50 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
homekoey Fake Green Moss for Potted Plants Artificial Moss for Crafts Indoor DIY Table Decorating Fairy Garden Accessories Wedding Party Floral Decor Outdoor
homekoey$4.274.5★640 rev
Mosser Lee ML0560 Spanish Moss 250 Cubic Inches
Mosser Lee$4.944.6★15,391 rev
USMOLA Fake Green Moss for Potted Plants 4OZ Artificial Moss for DIY Crafts Faux Moss for Table Centerpieces Fairy Garden Decor (Fresh Green 140gr)
USMOLA$9.694.4★768 rev
SuperMoss (25322) Forest Moss Preserved Fresh Green 8oz
SuperMoss$15.234.5★1,646 rev
USMOLA Artificial Moss 16OZ Fake Moss for Crafts Table Centerpieces Fairy Garden Wedding Party Decor Faux Grass for Potted Plants 455gr (Fresh Green)
USMOLA$17.394.5★587 rev
Newest
by launch date
Blisgroo Fake Moss for Plants Indoor 7OZ Dual-Color Artificial Moss for Crafts Realistic Faux Moss for Terrariums Fairy Gardens Potted Plants DIY Home Decor Glass Jars Light & Dark Green200g
Blisgroo$8.7649 rev
MGLIFEUL 12OZ Artificial Fake Moss for Crafts Plants Indoor with Non-Stick Gloves and TweezersPreserved Green Plant Faux Craft Moss Musgo for Fairy Garden Indoor Outdoor Home Decorating Model Making
MGLIFEUL$9.92101 rev
ASCAKE 5.3OZ Fake Green Moss for Plants Indoor Artificial Moss for Crafts DIY Floral Decorative Fairy Garden Wedding Party Floral Arrangements & Home Decor
ASCAKE$4.21131 rev
5.3oz Green Fake Moss Artificial Floral Moss Faux Plant for DIY Crafts Fairy Garden Pot Filler Vase Greenery Decorating Project Indoor Model Making Walls Glass Decor Forlaoers
Forlaoers$5.99149 rev
BYHER Fake Moss Mat Artificial Moss Roll - 12 x 71Cloud Soft Feel Moss Table Runner for Decor Faux Grass Mat for Crafts DIY Fairy Garden Wedding & Party Decorations (Realistic Green: 30x180cm)
BYHER$14.83120 rev
Trending
90-day click momentumBlisgroo Fake Moss for Plants Indoor 7OZ Dual-Color Artificial Moss for Crafts Realistic Faux Moss for Terrariums Fairy Gardens Potted Plants DIY Home Decor Glass Jars Light & Dark Green200g
Blisgroo$8.764.5★
USMOLA Green Moss for Crafts - 4OZ Fake Moss for Indoor Plants Terrariums Fairy Gardens & Tabletop Displays | Perfect for Miniature Scenes Pot Filler & Home Decor Projects
USMOLA$9.073.6★
BYHER Fake Moss Mat Artificial Moss Roll - 12 x 71Cloud Soft Feel Moss Table Runner for Decor Faux Grass Mat for Crafts DIY Fairy Garden Wedding & Party Decorations (Realistic Green: 30x180cm)
BYHER$14.834.4★
BYHER Fake Moss 4OZ - Moss for Crafts and Indoor Plants Realistic Artificial Green Grass for Fairy Garden DIY Projects Potted Plants Table Centerpieces Wedding Decor (Realistic Green)
BYHER$9.084.2★
Jollidecor 1.54 LB Fake Moss for Crafts Artificial Decorative Light Green and Dark Green Faux Moss DIY Fairy Garden Decor for Indoor Decor
Jollidecor$19.264.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality, retains moisture well”
“Beautiful Color”
“Good deal”
“Easy to maneuver”
“As Described”
“helpful for plants that need them”
“Perfect for Decor”
“It helps with moisture retention with my plants”
“No weird odor”
“Very soft and fluffy”
What buyers complain about
“Smells like fish”
“Color is dull”
“Cheaply made junk”
“I wish it were cheaper”
“Small bag”
“Dried out”
“Not as described”
“Did not last”
“The material is different”
“Quite difficult to use”